This week, I had the wonderful opportunity to visit with the co-founder, Amir Meghani, and watch designer, Efrain Villa, of Breda, a Dallas-based watch company, design studio and creative collective. Meghani designed the Breda studio himself, and everything is modern, clean and simple—just like the watches. I decided to make a list of the top five things that I fell in love with about Breda, hoping it will inspire you to fall in love with them, too.
5 Things to Know About Breda
1. It’s a Truly Local Company
Everything about Breda watches (sourcing, the inspiration, product design, and prototyping) is done locally at Breda Studio in Deep Ellum. “Everything is done here and then you can come and buy it,” Meghani says.
2. It’s an Office and a Shop
Breda watches are normally sold online and through retailers, but recently, they have transformed the front of their design office, Breda Studio, into a shopping area. Shoppers can visit the Deep Ellum studio to view and purchase the full collection, and get a feel for what the company is all about.
3. They Keep It Simple
“One of the things we believe in is simplicity,” Meghani says. You can really see that reflected in the minimalistic designs of their watches. They also pull inspiration from creators throughout the world such as artist, fashion designers, and architects. “Overall, our yearlong design process for each season comprises of inspiration from our community of creators, which we hope translates into a quality product that inspires others,” Villa says.
4. Amir Knows the Watch Business
Meghani is the third generation in his family to work in the watch business. His grandfather moved from India to Dubai in 1968 and opened up four retail watch shops while living there. The rest is history.
5. Breda Is a Creative Haven
When designing Breda studio, Meghani also wanted to create a collaborative workspace. “We are open to working with other creators and creatives within the Dallas community, and allow them to use our space for different projects,” Meghani says. For example, Charles Smith, creative director of Smith II, used the Breda Studio as his place to do fittings and pre-show prep for the recent Smith II haute couture fashion show.