If you’ve ever waltzed up to a Neiman Marcus beauty counter early in the morning and been so taken by the skin creams, eye shadows, lipsticks and fragrance that it’s dark when you leave, you can in part thank Kelly St. John, the brand’s Vice President Divisional Merchandise Manager, Beauty. She helps to cultivate the store’s offerings so that you’re constantly surprised by what you find—be it from ultra-fresh Tata Harper skincare or cult classics like La Mer or La Prairie.
We caught up to talk about what she uses in a pinch, her five-minute skincare regimen and the Neiman Marcus Beauty Event, which starts today February 18 and runs through Sunday, March 1.
Tell us about the Beauty Event and why was it created.
Twice a year, Neiman Marcus Beauty opens our doors for 12 glorious days of beauty during our Beauty Event to focus on celebrating women and celebrating beauty. Our goal is to offer the most unique and exceptional customer experience for our Beauty clients. We want every woman to feel comfortable and confident coming in to Neiman Marcus or clicking online to solve any question or need. We hope that our Faces of Beauty campaign inspires all woman that there are multiple things that define Beauty and that every woman feels compelled to get to Neiman Marcus Beauty during this event and take advantage of the opportunity. They’ll take home one of our incredibly cool magazine tote bags designed by Eddie Borgo while learning about the latest products. This is a chance to discover the new, the unexpected, and so much more.
Which counters at Neiman Marcus are taking part?
All brands are a part of our Beauty Event. Our Sales Associates and Product Specialists strive to reach out to clients about all of the fabulous offers with each of our brands. We want you to join us to speak with our experts and learn some new tips and techniques. We want our customers to experience the exceptional, personalized service that you will find only at Neiman Marcus. We want to help you discover your own confident beauty. And we want you to take home one of our NM exclusive totes and wristlets – created for us by the incredibly cool and trendy jewelry designer, Eddie Borgo.
That’s awesome! What is in the bag?
When you join us during The Beauty Event and make a purchase of $125, your gift from Neiman Marcus and Designer Eddie Borgo is an innovative, soft rubber tote that is available in three of his favorite colors along with some amazing must-have spring beauty samples: Amore Pacific Time Response Eye Renewal Creme, Oribe Shampoo and Conditioner for Beautiful Color, Yves Saint Laurent Faux Cils Mascara, Molton Brown Ylang-Ylang Body Wash, Kiehl’s Since 1851 Super Multi- Corrective Eye-Opening Serum, Fresh Black Tea Firming Overnight Mask, and Lancer The Method: Polish, Cleanse, and Nourish.
But with a $500 cosmetic or fragrance purchase, you will receive the matching Eddie Borgo wristlet plus Chantecaille Rose de Mai Face Oil, Sisley Paris Black Rose Cream Mask, and Estée Lauder Advanced Night Repair.
And if all of that is not exciting enough,each one of our vendors have amazing deluxe gifts available with a purchase from specific brands.
What are your personal SOS products?
Masks! I literally have a full drawer dedicated for every single need and skin scenario. Some of my favorites are: Sisley Paris Eye Contour Mask, Sisley Black Rose Cream Mask, Fresh Black Tea Instant Perfecting Mask, Omorovicza Blue Diamond Resurfacing Peel, Fresh Black Tea Firming Overnight Mask, and the LaMer Lifting and Firming Mask. Because you cannot forget about your hair I’d also say the Oribe Masque for Beautiful Color! (And yes…. I use every one of these masks and more!)
If you only had five minutes to get ready, what are your go-to products?
If I had only five minutes to get ready my go to products would be The Lancer Method (Polish, Cleanse, Nourish), Clé de Peau Beauté Concealer, and Tom Ford Extreme Mascara.
Do Dallas women have a favorite counter in the store?
I think that Dallas women gravitate to their beauty specialist who they have a relationship with rather than a particular counter. I think that they trust that she will share with them all of the new and cutting-edge technology in treatment products as well as the latest in color and the must have fragrance.