Why We Love BCBG Even More Than We Did Last Week

(from left) Hereith dress, $498; Iris dress, $398; Nasha dress, $598
Lubov Azria spins for StyleSheet

Over the weekend, Lubov Azria, creative director for BCBG Max Azria (and Herve Leger) stopped in town to chitchat about the spring collection, give a little love to the brand’s most loyal locals, and shed some light on the brand’s inner workings. I’ve always liked BCBG’s knack for flattering frocks and fun prints, but I didn’t know anything about the family-oriented company. A cocktail reception and screening of the spring 2012 RTW show was following by lunch with Lubov, a few of her staff members, and Dallas BCBG lovers. Attendees shared their favorite BCBG-related moments and nearly everyone cried. Seriously. There is so much love for the company and the designers of the brand, it was inspiring. My favorite story shared was Lubov’s own. She told the team of an experience in a dressing room of a fancy department store long ago. She found the perfect dress, she tried it on, she fell in love, she flipped the price tag, and her heart sank. She felt unworthy. That shame led her to decide then and there, if she ever became a designer, she would never make a dress that expensive. And she stayed true to her word. BCBG MaxAzria spring 2012 pieces ring up at under $1,000.

Check out the collection’s heavily colorblocking, inspired by 70s tracksuits. You’ll find a lot of dresses with flowing skirts, peek-a-boo pops of color, sheer paneling, and slices of exposed shoulders and cutout necklace lines. My favorites are above. They’re slowly rolling out into the NorthPark store, so look at the full collection and call to find the ETA of your favorites.

Update: Spring 2012 runway pieces hitting stores at the end of May!