What’s in Bri Crum’s Bag?

photography by Matthew Shelley, design by Charlotte Tobin
Bri's white satchel

We wanted to know, so we asked Bri Crum, a former Fashionista and president of her own PR company, Plan B PR, to spill her purse for us. See what was inside:

1. Reusable bags. “I hate all those plastic bags! These won’t rip.”
2. Daughter Samantha’s cute swimsuit
3. Wallet
4. Magazines for pulling ideas for work
5. Coach photo album, which she turned into a check book case
6. iPad in her DODOcase. “It’s my press book,” she says, of the iPad. (Fashion designer Shirin Askari, Chef Lisa Garza, Blanc Hair Salon, and Yumilicious are just a few of her high-profile clients.)
7. Plan B notecards for thank-yous to clients and partners.
8. New iPhone. “This is my life!”
9. Lipgloss stash with Mac in “Wildly Lush,” 2Shea glosses in “Icicle” and “Natural Luster,” and Dior Addict’s Lip Glow. ” 2Shea is the best lip gloss I’ve ever used. It’s perfect and it stays on.” (I fell in love with her when I saw it on her lips.)
10. Red Bull shot. “I’m addicted.”
11. Samantha’s hairpin from Peru, where Bri’s Dad is from

Peek into more purses here.


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