Equinox Fitness Club Goes Sexy

So you need a little motivation getting into the gym, do you? This might do it. The photo above, shot by famous photographer Terry Richardson, is part of Equinox gym‘s new ad campaign, which is being featured in Dallas, along with a handful of other big cities. Equinox says it’s trying to “blur the lines between fashion, fitness and lifestyle,” but I just think they thought, “Hey. Sex sells. Let’s sell some sexy and slap the gym’s name on it.” Oh well. I can appreciate that. I mean, if a gym could promise me that body (see above) so that I could sit around and take Polaroids of myself all day, I would go. Be on the lookout for these sultry images on a billboard/magazine/poster near you.


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