Fashion “Unbranding” Is Kind Of Awesome

Exhibit A with Coach bag

The new marketing strategy, which consists of sending competitors’ goods to people with less-than-fashionable reputations, is wicked, but crafty. (Plus, it’s great for the butt of the evil plot, who gets all the glorious stuff. See Exhibit A.)

Ps. My brilliant coworker and D events guru, just called Snooki, right, “the anti-Sarah Jessica Parker.” Genius.


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