I said it and I mean it. This is absolutely the best lip balm I have ever used. Well, let me back up. I first tried Fresh’s Sugar Lip Treatment a few months ago and was floored. It is deliciously lemon-scented and has no color. I absolutely loved it – and still do. I keep it on my night stand and use it every single night before I go to bed. It is soft and creamy with no stickiness, and remains on my lips for a long time. A little goes a long way so the tube lasts and lasts. So recently, when I saw that Fresh had a new lip balm with a hint of color in it I thought it was too good to be true. But it wasn’t. It was sheer perfection, just like the original. The subtle color of the Sugar Rose is just enough to make my lips look naturally rosey. I also love that both these miracle balms have an SPF of 15 and will protect my pucker from those nasty UV rays. At $22.50 you might think it an indulgence but I am here to tell you it is a necessity and well worth every penny. Like I said, a little goes a long way and the tube lasts quite a while so you can rest assured you won’t be wasting your money. In fact, you’ll thank me for telling you about it. Go get some. Now.