Kiehl’s and Brad Pitt Heart the Environment

Seems like every day I get a press release about some business going green or a fabulous new organic and environmentally responsible product I have to try. So you can imagine my green fatigue. That said, I perked up when I saw the news that Kiehl’s is partnering with hunky Brad Pitt to launch Aloe Vera Biodegradable Liquid Body Cleanser. One hundred percent of the proceeds from sales benefit JPF Eco Systems, a charity created by Pitt and Kiehl’s to support global environmental initiatives. Kiehl’s expects to raise a whopping $1 million. Now that is something worth writing about–as is the news that Aloe Vera Biodegradable Liquid Body Cleanser is the first entire product to be certified Cradle to Cradle (C2C), which means everything from ingredients to packaging has been formulated for minimal environmental impact. (BTW, if you want to learn more about C2C, read about founder William McDonough in Vanity Fair.) Pick up a bottle at Kiehl’s in Highland Park Village–and feel great about it.