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Arts & Entertainment

What to Do: Promoter Lorenzo Zenteno’s Guide to October

The Star-Telegram dubbed Lorenzo Zenteno, founder and president of Premier Live Experience, the “godfather of Fort Worth hip-hop” in 2015. We asked him to share his top picks for October and after.
| |Courtesy of Vendors
Lorenzo Zenteno
Heart on Sleeve: Zenteno named Centro Popular, his annual hip-hop music festival, after his late mother’s record shop in the Fort Worth Stockyards. ourtesy of Peoples Revolt PR

Take a Page Out of Childhood

Southwest High School marching band

“Southwest High School has an incredible music program, spearheaded by Marco Petrilli. He is originally from New York then migrated to Fort Worth. He has been a local musician for several years. The program is basically a modern-day School of Rock. I go there and talk to the kids often. On a high school level, he has an artist development program. He grades students based off their production, beats, recording, and the audio they record. The students are able to have live school. You’re talking about a freshman coming in and leaving with four years of studio experience. That’s an education you can’t ask for at that age.”

Eat Tacos

“I’m Mexican American, so any independent Mexican restaurant, I’m always there. In Fort Worth, I love to go to a place in my neighborhood called Taqueria Ruby. A good friend of mine owns Frezko Taco Spot. There is one [location] in Fort Worth, one in The Colony, and they are building a new one next to DFW Airport. I love to get me some homegrown tacos.” Taqueria Ruby, 1101 Terminal Rd., Fort Worth. 817-862-9939. Frezko Taco Spot, 3409 N. Tarrant Pkwy., Fort Worth. 817-562-8600; 5101 State Hwy. 121, Ste. 100, The Colony. 972-294-5620.

Globe Life Stadium
Rangers Baseball LLC

Cheer For Your Home Team

“I love going to our local stadiums. I always feel a type of way when I walk into AT&T Stadium or Globe Life Field. I don’t know if it’s nostalgia or hometown pride that comes over me when I walk into the spaces.” AT&T Stadium: Oct. 2, Commanders vs. Cowboys; Oct. 10, Lions vs. Cowboys. Globe Life Field: Oct. 3-5, Yankees vs. Rangers.

Averi Burk
Courtesy of Vendor

Go Beyond Bridges

“There are a lot of great artists out here aside from Leon Bridges. Lou CharLe$ and Averi Burk (above). Louie TheSinger. Andrew Sullivan. There is a lot of emergent talent that is showcasing what we have to offer as a city. Not to mention our staples like Go Yayo and Immortal Soldierz.” 


Pay Attention to Your Roots

“Trees in Deep Ellum is home base for me. I have a great relationship with the owners. Historically, Trees is a staple in Dallas. A lot of legendary artists have performed there. [For me,] to be able to have access to that building not only as a promoter but a supporter is rewarding. They have supported the local scene. I have been able to bring in a lot of local artists that never would be able to perform on that stage.” Trees, 2709 Elm St. 214-741-1122.


Taylor Crumpton

Taylor Crumpton

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Taylor Crumpton is the former online arts editor for FrontRow, D Magazine’s arts and entertainment blog. She is a proud…