The Latin word “Flecha” translates to “arrow,” a sign of perseverance. To hit its target, the arrow must be aimed high. This is exactly what Flecha Azul Tequila founders did when they decided to launch their own tequila brand. At the center of the Flecha Azul Tequila logo is, of course, an arrow. Aron Marquez, a west Texas oilman, and Abraham Ancer, a PGA golfer, met at a golf tournament in Mexico seven years ago. They became fast friends, bonding over golf and tequila. At first, they joked about starting their own tequila company. The idea quickly took shape, so they invited Justin Tarin to head up their marketing and branding efforts. The three founders aimed high, and it worked. Crafted authentically in Tequila, Jalisco, Mexico, the five expressions of this ultra-premium tequila are now passing the lips of tequila aficionados throughout the U.S. and Mexico. Flecha Azul Tequila launched in March 2020 and by late summer of 2021, it will be available in 46 U.S. states.
Flecha Azul Tequila celebrates centuries of history, tradition, and heritage created more than 200 years ago. The tequila’s agave, Agave Tequilana Weber Azul, is the only agave that can legally be used to make tequila. Grown mostly in Tequila, in the state of Jalisco, Blue Weber is one of 136 identified species of agave in Mexico. Jimadores, skilled farmworkers, spend hours hand cutting each individual leaf from every plant, ensuring the tequila in Flecha Azul Tequila remains in its most natural and truest form. “This is as natural of a tequila, as you can drink,” Tarin says. “It’s definitely a healthier choice when reaching for a drink.”
Blanco, Reposado, Anejo, Cristalino, and Extra Anejo—these five expressions of Flecha Azul Tequila are top-shelf products that appeal to tequila lovers and newcomers alike. “What makes our tequila different is the fact that it’s truly approachable,” Tarin says. “It sounds cliché, but, it’s very smooth, and you get a subtle hint of that unique, sweet agave with every sip.”