When Eneida Hatch was moving from Europe to the United States, a friend gave her a word of advice: stop staring at people. Hatch, originally from Albania, had a habit of getting lost in thought while gazing at the faces of commuters on trains in Germany, where her career morphed from business grad to model to makeup artist. “When I see somebody’s face, my mind starts visualizing what I can do to enhance this or focus on that,” Hatch says. “I scan people, and it just starts coming.”
After two decades in cosmetics, much of that time spent in luxury stores such as Neiman Marcus and Forty Five Ten, she went solo in March, using her Terminator-like vision to become a full-time consultant for skin, makeup, and eyebrows. Hatch is, essentially, a stylist for the face.
To begin, she looks at her clients’ makeup-free faces to analyze their skin and watches as they go through their regimens. Hatch took note, for example, when a young woman vigorously scrubbed while washing. “Your face needs to be used very gently, as if it is this delicate, porcelain thing that’s going to break any moment,” she says.
She also helps clients edit overflowing beauty drawers, weeding out items that don’t complement their complexions, and collects samples of skin care and makeup colors that will work. A daughter of two doctors, Hatch is scrupulous when it comes to ingredients. And because she’s not working behind a beauty counter, she’s free to scout the products she believes in, not what a store needs to push that week. “Women just want somebody who is honest,” she says.
Hatch gives lessons, as well, covering color theory or the correct way to hold a brush and blend with proficiency. (“You’re barely touching your skin; it should be like a cloud.”) She draws different makeup looks on face charts for clients to keep on hand. This summer, she helped a client prep makeup for a destination wedding and honeymoon.
Yet Hatch may be best known for her work with brows, which she shapes by tweezing hairs one by one as the client sits upright with her face relaxed. “It might take 45 minutes to an hour,” she says. “I’m very precise. Every hair is important.”
Hatch’s skin and makeup consultations start at $185; brow shaping is $85 and $65 for follow-ups. Visit eneida.com for more info.