How We Did It
We sent letters and opened the voting to more than 1,000 pediatricians and medical professionals in North Texas, asking them to recommend their peers. We posted an online ballot at dmagazine.com where we accepted votes from those with a valid Texas State Medical License number. Voters were asked to nominate their short list of doctors in 21 specialties with the following question in mind: “Which Dallas pediatric specialist would you rank among the current best and to whom would you send your child?” Self-nominations were not counted. Once the votes were tallied, we enlisted a team of respected local pediatricians to review the list. They agreed to do so on the condition of anonymity, so they could speak freely about their colleagues. They reviewed the winners and the voting tallies, helping us look for signs of ballot stuffing and making us aware of issues known only in the pediatric community.
Here’s where the confusion comes in. We then turned the list over to our sales team. They cannot add to or subtract from the list, but they can sell ads to the winners. A special advertising section containing all the winners who purchase ads was then put together and displayed somewhere else in this magazine. That said, our list is extensive but by no means inclusive. If your child’s doctor is not on this list but you trust her implicitly, we recommend that you stick with her.
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