Local Jewelry Designer Amanda Sterett Gets Big-Time with Kate Spade

Success is in the cards for this new mom and local jewelry designer.

STYLE IN SPADES: (left) “Claire” earrings, $175; (right) “Hinda” necklace $400 (from the Kate Spade collection).
photography courtesy of Amanda Sterett

Amanda Sterett in top from Melanie Gayle
photography by Alex Ham

Amanda Sterett is one to watch. Kate Spade picked up six of her pieces this season and will sell them in stores across the country. Sterett’s designs mesh well with the brand, best known for its stylish yet practical handbags. Spade’s use of color appeals to Sterett, who often works with stones such as lapis, coral, citrine, and chalcedony. “I’m naturally drawn to color,” she says.  “It’s why my line is so successful.” It was while attending her first New York market that Sterett caught the eye of Kate Spade buyers. She worked with Spade to create two exclusive pieces that are available at Kate Spade stores, as well as four additional pieces for Spade’s spring/summer collection.

It seems Sterett was destined for a career in design. Her father is an artist, her mother used to own a boutique, and her grandmother was a collector of jewelry. Sterett inherited her collection and often refers to it for inspiration.

While attending Texas Tech and studying fashion merchandising, Sterett was recruited by Ralph Lauren to be the regional merchandising coordinator for all RL brands. She went on to work as a rep for the Black Label collection and participated behind the scenes at New York fashion shows. Wanting to exercise her creativity and seeing a need in the mid-priced jewelry market, Sterett began to explore designing her own collection. She attended a workshop at Craft Guild of Dallas, quit Ralph Lauren, and was an almost immediate success, with several local stores picking up her line. Amanda Sterett jewelry is sold at boutiques around the country and local spots Stanley Korshak, Melanie Gayle, Elements, and A. Hooper. She also creates custom designs upon request (go to www.amandasterett.com).

Now, after a short break to take care of her 18-month-old daughter, Olivia, Sterett is focused on growing her business while also preserving her personal life. “Olivia and family come first,” she says.

BELLY BLISS FOR MOMS
New moms and moms-to-be get posh and pampered at La Bella Belly Maternity Boutique and Spa, located in Village on the Green. Owner Tamarra Billings devised the concept after she found herself pregnant and achy with nowhere to turn for relief. Attached to a stylish shop, the only maternity spa in the city offers a variety of treatments, all incorporating the Mama Mio skin-care line. Most popular: “Yummy Tummy,” a treatment that gently exfoliates skin and improves skin tone while soothing and moisturizing the abdomen; and “Maternity Massage,” an hour-long complete-body massage using prenatal techniques to promote relaxation, increase circulation, alleviate tired muscles, and reduce water retention. New for Mother’s Day: “The Smoothie,” an exfoliating treatment incorporating 12 products. Finish up with a cup of comforting Earth Mama Angel Baby tea. 5301 Alpha Rd. 972-385-4022. www.labellabellymaternity.com.

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