30 Years of Covers

Judge a book by its cover? Never. Judge a magazine by its cover? Always. These are some of the best and worst we’ve done.

October 1974
“Power in Dallas: Who Holds the Cards?”
Our first cover, featuring  James Aston, Bob Cullum, and John Stemmons.

November 1976
“Working the Streets”
Janice Tomlin’s undercover story about prostitution in Dallas looks dated but did well.


October 1976
“Social Climbing in Dallas”
The first issue of the Omni-style “D,” a logo that would last through August ’78.


September 1977
“And Now … Presenting the
New Dallas Establishment”

That man behind the curtain? Jim Oberwetter, the current  U.S. Ambassador to Saudi Arabia.

November 1977
“Guess What’s Coming with Dinner”
The investigative peek into kitchens of
Dallas restaurants sold more copies than you can shake a fly swatter at.


January 1978
Best & Worst
Our second Best & Worst issue is still one of the best. We sold 96 percent of the copies printed.


September 1978
“The Most Dangerous Game”
The debut of the now-familiar fat “D.”


August 1979
“Rating Dallas Judges”
A bestseller, despite the preponderance of jowls.

September 1980
“This Chaos Must End”
Generated huge buzz. The story was an indictment of the public schools.

November 1980
“Why Does Dallas Have the Most Beautiful Women in the World?”
Does the reason matter as much as the result?


January 1982
“Best & Worst”
One of the top five issues ever. We should learn from this: décolletage = good.

April 1983
“Win a Free Cadillac”
The winner was Marvin Cotten, a 24-year-old student at the Dallas Theological Seminary.


May 1985
“The Greenville Strip”
Blurred phallic images in the background are not a predictor of success, though this one did well.


May 1987
“Death & Gossip in Highland Park”
Readers fondly remember this story about Sandra Bridewell, also known as the “Black Widow.”

December 1989
“The Real Ron Chapman”
The first appearance of the now-iconic red “D.


March 1991
“The Real John Wiley Price”
Laura Miller’s investigation of the county commissioner’s shady business practices and alleged rapes.

July 1992
“Top Doctors”
The first of many.


November 1994
“City of Champions”
This issue was the first of the relaunch under new ownership.


April 1995
“Would You Vote for This Man?”
Sorry, Ron. Your profile was the worst-selling cover of D ever.


July 1995
“Guilty Pleasures”
Kay Bailey Hutchison’s aide showed her this cover, Hutchison was
talking with Senator Ted Kennedy, who reportedly liked it. A lot.

September 1996
“What’s Killing America’s Team?”
A single tear generated much buzz and many sales.


January 1998
“Best & Worst”
One of the best-performing Best & Worsts might have had more to do with the special report on SMU than with Yvonne Gonzalez.


April 1998
“How Matthew Harden Screwed Yvonne Gonzalez and the Dallas Public Schools”
Or “How a Really Long Cover Headline Can Grab Your Attention.”


May 1999
“Who Is Laura Miller and Why Does She Hate Dallas?”
A bad cover for a good story.


December 1999
“Inside the Plano Heroin Scene”
Misty Keasler, the photographer who shot Plano teens as they shot up, has since gone on to international acclaim.


August 2000
“Top Taste Awards”
homage to Whipped Cream & Other Delights by Herb Alpert’s Tijuana
Brass. Subscribers wrote in to tell us they had to hide it from their


October 2001
“The Best Doctors in Dallas”
circulation and marketing departments declared this cover a disaster
because it lacked “authority.” Editors and newsstand buyers disagreed.


July 2002
“Is Tom Hicks Going Broke?”
The doctored-photo cover generated more reaction than the prescient story itself.


September 2002
“Dr. Phil’s Big Risk”
Dr. Phil is balding / And Oprah is sad / This issue is one of / The worst we’ve had.


May 2003
“Death in a Dallas Restaurant”
No one anticipated how well this cover sold. No people, just words, and one of those words was “death.”