When Adolphus Busch of St. Louis built a hotel in Dallas in 1912, one year before his death, he was so pleased with the result that he named it after himself. The Dallas Chamber of Commerce was so pleased with the result that it made him an honorary member.
The architectural masterpiece was indeed a fitting tribute to a great name. Busch spared no expense in designing a building in the style of the Ecole de Beaux Arts with a bronze and slate mansard roof and a facade decorated with French Renaissance features in relief. Three dimensional carvings included floral and animal figures together with full figures and figure heads. Contrasting with the rich warmth of deep red brick, the result was breathtaking.
With the passage of time, through several additions and alterations, the regal beauty understandably lost some of her original class, charm and chic. Fortunately for Dallas, this presented a challenge too great and a potential too exciting to be ignored. In 1981, the new owners, again sparing no expense, invested $60.000,000 in a complete renovation and restoration of a building built seventy years earlier at an original cost of $1,870,000.
Beautiful women love to be loved and respond accordingly. Under the spell of this renewed expression of” admiration and affection, the Adolphus now pulses with a new inner glow of beauty, style and warmth which can come only from the happy combination of a cultured, experienced past and a future fiercely dedicated to the best the hotel profession has to offer in food, fun. fellowship and finery.
As our artist has done, look at the Adolphus sometime from the far end of Bell Plaza. Just as the beauty of a mature woman outclasses the freshness and youth of a teenage girl, the subtle patina of weathered green now adorning her crown is much more attractive than the fiery copper with which she begin her career seventy-five years ago. Our Belle of Bell Plaza thus wears a fitting symbol of her future in her hair.
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