WORLD OF ART RETURNS TO DALLAS

Dallas is truly a city with everything. It has Broadway theater, opera, chili cook-offs, rodeos and America’s football team. Now, thanks to Art Expo Texas ’84, we have “A Wonderful World of Art” with more art than any one person can fathom in just three days.

So much so that Dallas Mayor A. Starke Taylor has proclaimed the week of Oct. 29 to Nov. 4 Art Expo Texas ’84 week.

This celebrated art fair from New York is bringing to Dallas fun art and formal art. Art Expo has art from the past, present and the future. This one exposition will have every category of art that man has ever envisioned from Western art to wearable art; from original Rembrandt etchings to original Cheret posters with a wealth of art in between.

Art Expo’s ninth international art exposition is returning to Dallas Nov. 1-4 following a record-breaking attendance of over 77,000 people at Art Expo New York in April where over $25 million in art was sold. Art Expo will turn Dallas Market Hall into the world’s largest art gallery with hundreds of artists, galleries and publishers from all over the world bringing one-of-a-kind showcases of paintings, sculptures, tapestries, etchings, lithographs, video and electronic art, photography and posters by reknown artists in each medium.

A Western art connoisseur might try the Western Artists of America’s exhibit.

What art fair would be complete without fine art, and what fine art exhibit would be complete without Rembrandt? Robert Berman, Titus Fine Art Gallery director, will bring 50 Rembrandt etchings ranging in value from $2,000 to $30,000. He and Michael Schwartz will be on hand to answer questions and discuss Rembrandt’s unique style.

Fashion fans will want to be sure and catch the daily “Wearable Art” fashion show. “Wearable Art” showcases this unique medium that uses a multitude of materials, from silk to silicone, creating “sculpture-to-wear.” These wearable artists use the body as an easel; fabric and metal become tools, while the runway is transformed into a veritable art gallery!

Electronic Art will captivate and fascinate those who wish they could live in the 21st century. These futuristic art lovers will be dazzled with light paintings and limited edition light sculptures, computer-generated and manipulated graphics and interactive computer animation systems.

Even the briefest tour of Art Expo must include “The Wonderful World of Posters,” a collection of antique and contemporary poster art. Many poster enthusiasts are certain to recognize the works of Toulouse-Lautrec.

The Marilyn Monroe posters, depicting this film legend photographed as earlier sex symbols Jean Harlow, Clara Bow, Lillian Russell and Theda Bara, are certain to cause a sensation.

Art Expo is not only a place to view and experience art, but also a place to learn about art through a series of seminars.

UNIQUE ART FORMS

Technology, art and design have combined to form new mediums of art that challenge traditional views of what constitutes art. Art Expo Texas ’84 will offer the rare opportunity to experience these new mediums, ranging from “Electronic Art,” works created in a laboratory by artists and scientists, to “Wearable Art,” fashioned by designers and artists in a multitude of materials from silk to silicone.

“Electronic Art,” a high-tech exhibit that uses 21st-century mediums, will make its Texas debut at Art Expo, with interactive computer animation systems, light paintings and limited edition light sculptures, computer generated and manipulated graphics.

Bill Parker, one of the world’s leading light sculptors, integrates his skill as an artist and his training as a physicist to create an art form different from our common concepts of art. Parker will bring to Art Expo two of his unique prototype pieces, a “light painting” and a museum quality, 5-foot “Light-sculpture.” He uses as his “clay” ionized gases and plasma, a substance that looks like lightning. Circle Gallery, which has 31 locations in America, including Dallas, will sell the smaller limited editions of Parker’s “light-sculpture.”

Art Expo will also feature an electronic theater presentation of the best computer graphics available today and curated by The Computer Animation Workshop, featuring highlights of the recent 1984 National Siggraph Convention. Entertaining, educational and commercial applications of this new art form will be presented hourly on an Aquastar Video Projection System and will introduce viewers to the full range of possibilities offered by this new medium.

Among Art Expo’s special features is an exhibit particularly appropriate to Dallas, the nation’s No. 2 fashion center. Entitled “Wearable Art,” the exhibit takes fashion a step further, featuring various materials and designs that use the body as a canvas. A daily fashion show will serve as a gallery showcasing the apparel and accessories of over 40 international designers Nov. 2-4 at 2 p.m., Dallas Market Hall.

Just a sampling of “Wearable Artists” includes Texas artists/designers Richard Brooks, Cecelia Feld, Cathy Beaumont, Martin Aimes and Ren Ellis, who will create one-of-a-kind pieces for the Dallas showing. Also included will be Carol Mot-ty, who uses her exclusive technique to create silicone lace garments and sculptural jewelry designs.

Over 40 other designers and artists will bring their unique designs created in a variety of luxurious materials, including furs and leathers, silks and satins, with hand-made or hand-painted patterns. All are one-of-a-kind.

Living up to its reputation for unusual art forms, Art Expo is bringing to Dallas a form of fibre work that was once thought to be a craft but which has now become a contemporary art form. This fibre art is employed by Barbara Barron to create unorthodox, one-of-a-kind fibre sculptures full of sensual color and soft texture.

These sophisticated pieces are meeting an increasing demand in today’s architecture: they are large enough to cover a great expanse of a wall with color and texture, while softening the harshness and impersonality of high-tech design.

EXPERIENCE THE WONDERFUL WORLD OF POSTERS

Posters have long enjoyed popularity among the public. When Art Expo Texas ’84 opens to the public Nov. 2 at Dallas Market Hall, one of the special exhibits will include The Wonderful World of Posters,” a showing of original antique posters from the 1800s to the 1950s.

It was during the late 19th and early 20th centuries that the poster celebrated its golden era. Under the masterful hands of artists such as Jules Cheret, Henri de Toulouse-Lautrec, Pierre Bonnard and Al-phonse Mucha, the poster attained newfound status as an innovative art form, allowing for mass distribution of an artists’ distinctive imagery.

Jules Cheret, the father of the poster, was the first to give importance to the poster as an artistic image. Cheret’s successors promoted the Art Nouveau style by creating numerous popular posters utilizing its sinuous, organic forms. Many of the significant Art Nouveau themes were employed in posters for art exhibitions, theater productions and commercial products. For example, Mucha defined the image of the exotic Art Nouveau woman in his posters for Job cigarettes and Sarah Bernhardt theatrical performances.

The first quarter of the 20th century saw the illustrated designs of the 1890s replaced by simple, bold motifs mirroring the streamlined forms of Art Deco artists.

Artists of the 19th and 20th centuries have been attracted to poster art because of its grand scale and technical novelty. Today posters are recognized for their significance as part of an artist’s portfolio, as well as their historical importance. Posters from the golden era of Art Nou-veau and Art Deco, when there were unparalleled artistic achievements in poster imagery, are of particular interest and highly prized by collectors throughout the world.

The Club of American Collectors of Fine Arts Inc. will bring to Art Expo Texas, a collection of antique Cheret, Lautrec and Perrier posters. Impress Graphics will bring a collection of posters from Harvey Edwards, one of America’s foremost fine art photographers. Impress Graphics will also bring works by Justin Coopersmith, a contemporary impressionist who has enjoyed overwhelming response to his “Orchid Elegance.” Many other galleries will be on hand, including the Winn Corp. with their collection of Monet, Renoir and Cezanne prints, as well as many others.

Perhaps the most exciting feature of “A Wonderful World of Posters” is a hot quartet of Marilyn Monroe posters. In 1958, photographer Richard Avedon shot some pictures of Marilyn Monroe portraying four of the world’s legendary sex symbols: Clara Bow, Lillian Russell, Theda Bara and Jean Harlow. The reason you’ve never seen them until this Art Expo Texas debut is that Avedon lost the negatives after shooting the photos for a Life Magazine spread. He unearthed them while moving, and these photos of the sex goddess’s tribute to past screen sirens have not been published together since they appeared in Life.



FINE ART COLLECTIONS BRING TRADITION TO ART EXPO TEXAS ’84

Essential to every “World of Art” are exhibits by the great masters, and Art Expo Texas is bringing to Dallas an important collection of art history’s greatest artists.

A sampling of just a few examples of the high caliber artwork to be featured include original sculptures by Henry Moore, brought by Joubert-Selker Fine Art Gallery, and paintings by the 17th-century Dutch master Corneles Heem, shown by the 18th Century Art Gallery.

Works by Miro and Dali from C.V.M. Art Co., as well as original Rembrandt etchings from Titus Fine Art Gallery, will be on hand. Matisse, Vlaminck and Picasso from Maison de France are a few of the other investment-quality artworks available at this year’s fine art fair.

BJORN WIINBLAD CREATES ARTWORK FOR OFFICIAL DALLAS BALLET “NUTCRACKER” POSTER

Beloved painter, ceramist, designer and scenographer Bjorn Wiinblad has created the original artwork for the official Dallas Ballet poster commemorating the American premiere of The Nutcracker.”

This colorful poster will be introduced at Art Expo Texas through Quest Fine Arts.

Known worldwide for his unique tapestries, ceramics and porcelain, Wiinblad, 65, has created many posters for theater, music and ballet productions.

ART EXPO TEXAS LASSOS WESTERN ARTISTS

Western art is reaching new levels of prominence, accepted and sought after not only by residents of the West and Southwest, but also by collectors and ap-preciators of fine art the world over.

The Western Artists of America, presenting an exhibit showcasing 16 of their members, will be at Art Expo Texas Nov. 1 -4. Art Expo Texas will be an opportunity for fans of Western and Southwestern art to meet with dealers and artists and to view a wide variety of art by the well-known contemporary artists of today and tomorrow. Some of the artists being fea-tured will be Don Crook, Jerry Anderson, Dave Manuel, Kay Homan and Doug Miller. Crook is president of the Western Artists of America. The overall presentation of Western art at Art Expo Texas will also include more than 50 independent Western artists showing works ranging from sculpture and paintings to prints.

It is this opportunity-to see and purchase works by “old masters,” “new masters” and emerging Western artists- which gives Art Expo Texas its character as the premier fair for contemporary art in the Southwest.

A special seminar during Art Expo Texas entitled “Future of Western Art” will be Saturday, Nov. 3, at 11:30 a.m. The seminar will be moderated by Sue Devine, curator of the Museum of the Southwest.

COLLECTOR TURNS A PASSION INTO WORLD’S LARGEST ART FAIR

The force behind Art Expo, the world’s largest and most successful fine arts fair, is Gerald Leberfeld, a New Yorker, who has combined an entrepreneurial instinct with a love of fine art.

These two sides of Leberfeld began to blend at the Olivetti Corp., where he launched his career after completing a business/finance degree at New York University. According to Leberfeld, Olivetti’s president was an avid art collector, and the company was among the first in the U.S. to develop a corporate art collection.

There was an extensive display of contemporary art in our offices,” Leberfeld recalls, “and I soon learned to appreciate and admire it. It wasn’t too long before I began investing in art and artists myself.”

In 1978, one of the artists Leberfeld admired was exhibiting at an art fair in Washington, D.C. After arriving from New York to spend a day viewing the fair, Leberfeld stayed a week, each day making new discoveries in this panaroma of contemporary art. He spent time speaking with artists and exhibitors, enjoying their energy and aesthetic philosophies.

He also discovered that artists and exhibitors were not completely satisfied with several aspects of the fair, including the limited number of people who attended.

Leberfeld has many reasons for selecting Texas and Dallas as the site for Art Expo Texas. “Texas is the second largest market in the country for residential and commercial construction, and Dallas is the No. 1 home furnishings and giftware market in the country. In the Southwestern market, Texas has three out of four top major cities in eight states for art buyers traveling to major art shows.

“The art professions recognize art fairs as unparalleled outlets for attracting collectors and developing collections. For the interior designer, the corporate art buyer, the gallery owner and museum curator, Art Expo provides a means to deal directly with art sources,” says the executive. “And for the dealer, the tremendous volume and selection opportunities in one location eliminate the time, travel and expense otherwise required to view so much art.”



SUMMER MUSICALS GUILD BENEFIT PLANNED FOR OPENING NIGHT

A special salute to Art Expo Texas ’84 will take place opening night at Dallas Market Hall. Mrs. Vickie Weaver and Mrs. Karin Gale, chairman of the board and president of the prestigious Dallas Summer Musicals Guild, have announced their plans to host a cocktail reception benefit. The group will preview the art fair and the Wearable Art Fashion Show from 6:30 to 8:30 p.m. Nov. 1. For more information, call 526-8580.

A Dallas tradition for over 40 years, the group provides over 200,000 viewers each season with the opportunity to see the world’s finest performers and includes an extensive and enthusiastic membership of art and theater patrons.

SCHEDULE OF EVENTS



Thursday, Nov. 1, 1984

11:00 a.m. Hourly Showing of Electronic Art Theater 11:30 a.m. Seminar, “Interior Designers Role in Specifying Art,” moderated by Thomas Berry, ASID, President, Thomas Berry & Associates

6:00 p.m. Wine and Cheese Party for Exhibitors

6:30 p.m. Summer Musicals Guild Benefit Preview



Friday, Nov. 2,1984

9:30 a.m. Continental Breakfast for Exhibitors Hosted by The New York Times

11:00 a.m. Hourly Showing of Electronic Art Theater

11:30 a.m. Seminar, “Corporate Art Buying,” moderated by Martha Terrill, Curator, Transco Energy Co. 2:00 p.m. Wearable Art Fashion Show Saturday, Nov. 3,1984

11:00 a.m. Hourly Showing of Electronic Art Theater

11:30 a.m. Seminar, “Future of Western Art,” moderated by Sue Devine, Curator, Museum of the Southwest 2:00 p.m. Wearable Art Fashion Show



Sunday, Nov. 4,1984

11:00 a.m. Hourly Showing of Electronic Art Theater

11:30 a.m. Seminar, “Collecting Contemporary Art, Where to Begin,” moderated by Patricia Meadows 2:00 p.m. Wearable Art Fashion Show 7:00 p.m. Show Closes



Art Expo Texas opens Thursday Nov. 1 to the trade only, and is open to the public Nov. 2-4 at Dallas Market Hall. Hours are a.m.-6 p.m. on Thursday, Nov. 1, and a.m.-7 p.m. Nov. 2-4. Tickets are $5per person, or $12 for a three-day pass.