JOSE does Dallas

WITH A waist-length, honey-colored braid trailing down his back and an ever-present straw cowboy hat, he stands out in a crowd. He wears expensive, unusual clothes. He jets to Acapulco or Rio on a moment’s notice. He’s on television at least twice a month. He’s been profiled in numerous publications.

And what, you may ask, has he done to deserve all this feme and fortune? Well, he’s written a book, but he’s hardly an author. He’s made a video, but he’s not a performer, at least not in the conventional sense of the word. Then what exactly does he do? He does hair.

Not just anyone’s hair, mind you. His client list reads like a Who’s Who of Hollywood: Farrah Fawcett, Cher, Victoria Principal, Linda Gray, Angie Dickinson and Jamie Lee Curtis are among the many who trust their tresses to Jose Eber. In addition to running the Maurice/Jose Salon in Beverly Hills, the French-born hairstylist regularly appears on TV’s Hour Magazine, conducting makeovers and discussing hair care.

As if that weren’t enough, his book on hairstyling, Shake Your Head, Darling, has sold so well that it was released in softcover last month. And he’s the only hairstylist who has recorded his own video, called Jose Eber: Why Do I Call You Sexy?, in which he does 12 makeovers.

Impressed with his creative credentials, we invited Jose to Dallas to work his hair-styling magic on four local women who are celebrities in their own right:

Nancy Smith, society columnist for the Dallas Times Herald; Twinkle Bayoud, owner of Bayoud & Bayoud Realtors; Beverly Heflin, executive director of the downtown YWCA; and Jan Bridgman, reporter and weekend anchor for WFAA-TV.

So it was that Jose and his associate, makeup artist “J.C.” James Cooper, came, saw and conquered some well-known Dallas dos. Plush accommodations for the two were provided by the Mansion on Turtle Creek, where all the makeovers were done. Jose met the candidates the day before the sessions to discuss their lifestyles, the factor he considers most important when selecting a hairstyle.



NANCY SMITH, the first to go under the scissors, was the most gun-shy about changing her hairstyle. “When I was a teen-ager,” she said, “I used to go to the beauty salon every week, and I always hated it. My hair’s curly, and they’d always roll it really tight. And I remember being so disappointed so many times because I would look just like a little old lady in Sunday school… I always liked [my hair] loose and more flowing and natural. Hairstylists tend to make your hair look so tight and controlled.”

Jose, however, changed Nancy’s notions about hairstylists. First, he parted her shoulder-length blonde hair on the side. (Before, her hair had been all one length, pulled back from her face without a part.) Nancy was skittish about going to shorter hair, and Jose agreed with her.

“She has so much hair,” he said, “and it’s so curly that we are better off keeping some length for the weight. The weight is going to bring down the curl.”

Jose analyzed Nancy’s face and hair. “She has a very round face, and the way she was wearing her hair accentuated her round face. She didn’t use the fullness of her hair. Instead of having a cut where it’s kind of layered and using all of her hair’s body, she didn’t. This is what I’m going to do: I’m not going to cut it too short, but I’m going to layer it every place.Once it’s layered, it’ll take the bushiness away. Then she can enjoy her hair.”

To style Nancy’s hair, Jose rolled it with electric curlers, using only the largest size. He left them on for just a couple of minutes so her hair would have loose waves rather than tight curls. The result: a softer, more tousled hairstyle-just what the columnist ordered. “I love it. I think it’s neat. And my hair looks longer now than it did before,” Nancy said.

Then it was J.C.’s turn. Like Jose, J.C. analyzed Nancy’s face shape and features. After cleansing her face, he began by applying vitamin E creme stick on her eyelids, then powdering them. The vitamin E helps eye makeup last from eight to 12 hours, he said. “When you wake up tomorrow, your eye makeup will be there, without oil or creasing. You can also use it on your lips.”

J.C. put pale pink shadow on Nancy’s eyelids and light purple above that, from the lower outer corner of her eye to the upper inside brow; then he blended the two shades carefully. Using a thin sponge tip, he lined her upper lid with dark purple shadow and then blended it to bring out the color of her blue-green eyes. “Blending is everything,” J.C. said. “The smudged look is cleaner, so people can look at her up close and it looks clean; it looks fabulous.” J.C. uses only powder shadows for eyes and cheeks because, he says, they last longer and have a smoother finish than cream-based products. Two coats of mascara followed.

Next, J.C. applied a pale foundation to Nancy’s fair skin. He contoured her cheeks with two shades of pink to make her face look less round. He used a shade of powder slightly darker than her skin tone to contour her jawline and counteract the roundness of her face. The finishing touches: fuchsia lipstick, loose face powder and a spritz of Vitale, a mineral water product, to hold her makeup for the day.



TWINKLE BAYOUD was ready for a change. As with all his clients, Jose began by asking her about her litestyle.

“Communication between hairstylist and client is very important,” he said. “Obviously, Twinkle dresses great-loves always to look her best. But her hair doesn’t look its best. I don’t know why, so I’m going to find out.”

“I wear it back a lot in a ponytail. Or I tie it and put it up in a bun, or I just pull it straight back off my face,” Twinkle said.

“Is it because you like to show just the face surrounded by hair?” Jose asked.

“No. I pull it back because it’s easy.”

Before, Twinkle’s hair had reached just past shoulder-length, and it was parted in the middle. Her hair is naturally straight but has a slight wave left from an old perm. Since she has a long face, Jose recommended a blunt cut just below chin length with a change to a side part. “With this type of look, you can scrunch it up and make it really fat and crazy, but you can also make it very straight and shiny,” he said.

Twinkle’s cut was essentially one length, with a single modification. “I don’t want it all one length in front-that piece will be angled, so it’s going to end up being almost like a wave,” Jose said. He styled Twinkle’s hair with electric rollers.

The cut is both easy to care for and adaptable. “She could use a blow dryer, or she could dry her hair by just crushing it with her fingers,” Jose said. “She could use a curling iron or hot rollers. This cut is so versatile. People always say when their hair is short that they’re stuck with one look. This-five, six, seven looks she can get out of this, as much as when she had longer hair. Women shouldn’t be afraid of going shorter because, when you have it short, you can make it straight, you can make it wavy, you can make it curly, you can make it punk-out when you want to-everything.”

For Twinkle, J.C. used brown- and green-based eye shadows after applying vitamin E creme and powder. He used salmon pink shadow on her eyelids, with fawn on the brow, and lined the outer half of both lids in deep olive. “She has small eyes,” J.C. said. “And the mistake a lot of women with small eyes make [is lining] the inside of their eyes. They shouldn’t; it makes the eyes look smaller. And then she wanted it [to look] high-fashion, so she angled the eye shadow up too high. You can have that look, but more subtly.” The final touch on her eyes was mascara.

After foundation, the hollows of Twinkle’s cheeks were made more visible with contouring, done in two shades of terra cotta powder. J.C. also contoured her jawline to make her long face appear shorter. Lipstick (also in terra cotta), powder and Vitale completed the look.



BEVERLY HEFLIN was cheerfully philosophical about changing her wavy, almost shoulder-length shag: “It’s not often that you get a chance to do something like this.” Her hair is almost straight naturally, but she’s had a permanent for the past three or four years. “I changed it because everyone said, ’When are you going to get a grown-up hairstyle?’ So when I changed it, everyone thought it looked more professional.”

Before talking to Jose, Beverly said that her hair needed a lot of volume: “I feel like I’m a tall, big person, so I can carry off a lot of hair.” Jose disagreed because of her long face shape. “The way you’re wearing it now accentuates the length of your face,” he told her. “If you go shorter and away from the sides, it’ll give the illusion that you don’t have a long face.

“This is going to be almost like wash-and-wear. She is a busy woman; she has very little time to take care of her hair,” Jose said. “It’s going to be, first of all, nice for her face; and second, it’s going to be easy for her to take care of.” Because Beverly had always used electric rollers rather than a curling iron, Jose didn’t cut her hair as short on the sides as he had originally intended.

Jose styled Beverly’s new cut by finger-combing and fluffing it while it was still wet and letting it air-dry, then he fluffed it with a blow-dryer.

Beverly’s makeup session was next. J.C. used peach shadow on her eyelids and lined above and below her eyes in medium gray and charcoal. Foundation followed-J.C. paid particular attention to the area underneath Beverly’s eyes because she tends to have shadows there. He then applied peachy-pink blush to her cheeks and swirled the color high on the sides of her face, almost to her eyes. “This gives her face definition and makes her face look less long,” J.C. said. A medium-pink lip color, along with powder, completed Beverly’s makeup.

Throughout the sessions, J.C. talked about his makeup philosophy. “Women of the Eighties,” he said, “have one hour to spend in the morning and at night. You run in; you run out. What you do for the day, you put on less but enhance. At nighttime, you put on more without taking off what you had during the day-just add and freshen up your face.”

JAN BRIDGMAN wanted a change from what she calls her “Linda Evans” style-a look that had worked for her, but one that she had worn for many years. Jose thought that her pageboy hairstyle looked too stiff, and Jan agreed. But because of the conservative nature of her job, she didn’t want to go to any extremes.

Jose suggested layering the sides and top of her hair to frame her face better and to give her hair more pizazz. “She has a wide face,” Jose said, “and very strong features, and what bothered me the most was that her hair was accentuating them. What I did was to keep the length but layer it slightly in order to keep some softness around her face. And she’s the type of woman who has to always do her hair because she’s on television. It’s going to be very easy for her to care for -just set it in hot rollers and brush it out.”

Jose styled her hair with electric curlers, using medium-sized rollers for the crown and large rollers for the sides and back. The results? Well, we could say it was newsworthy. . .but we won’t. Better just to use Jan’s words: “I love it.”

Pinks and purples dominated Jan’s makeup. After vitamin E and powder, J.C. put pink shadows on her lids, brow and temples and brushed translucent gold powder lightly across her temples. He applied purple just above her eyelids and lined the outer half of her eyes in deep purple on the top and bottom. After mascara and foundation, soft pink blush went on her cheeks and medium pink on her lips. J.C. finished off with powder and Vitale, two of his makeup techniques for holding color all day long.

Other makeup techniques that J.C. uses include starting with the eyes and moving, in order, from foundation to cheeks and jawline to lips. As in Nancy’s case, J.C. doesn’t match eye shadow and eye color because the former will dull the latter. He also doesn’t believe in matching cosmetic colors to clothes. Rather, he thinks that a woman’s skin tone, hair color and eye color determine (but shouldn’t match) the makeup colors she should use. Makeup colors shouldn’t chain a woman to only one look, he said, because for every woman there is a range of appropriate shades. To discover these colors, “every woman should take makeup lessons from a professional.” J.C. also believes that the tools used to apply makeup are equally important. He uses a variety of brush sizes, ranging from extra large (for blush) to small (for eye makeup). A final Cooper axiom: “Always have a towel in front of you when you put on your makeup. And when you get color on your brush, you tap.” If you don’t, he said, you’ll get too much color on your face, and it’s harder to blend.



IN CASE your monthly grooming budget doesn’t allow for round-trip airfare and the $100 Jose charges for a cut, you can still benefit from his expertise, if not his personal touch. For as little as $9.95, you can own the softcover edition of Shake Your Head, Darling. (The hardcover version sells for $17.50.) The book separates women into three basic lifestyle categories: red, green and blue. (“Red” women are those who are active because of sports and/or kids, “green” women are career women, and “blue” women are those who don’t work and have plenty of time to take care of themselves.)

Or, you can purchase Jose’s video cassette for about $40. It’s produced by Karl Video, the same company that produced Jane Fonda’s Workout tape. Come September, you can even have a little of Jose in your vanity: He recently negotiated a deal with Fabergé cosmetics for a whole line of Jose Eber hair products.

WHETHER YOU WANT a complete change or just a trim, there are a number of reliable and respected stylists and makeup artists in town who can help you. Here is a sampling of them, and of the services they offer:

Alan Stone Salon. Women’s haircuts (with styling) are $33-$45; men’s are $26-$32. Perms are $50-$100; coloring, depending on the treatment, is $20-$150. (6169 Sherry Lane, 987-9799.)

Elaine Dodson Salon. Haircuts are $30 (with blow-dry, $40; with styling, $50). Per-manents are $60 and up; hair coloring is $25 and up. An hour-long makeup lesson is $60; it includes a facial chart and advice on colors and products to use. (4503 Travis, 521-9150.)

Images by Aki. Haircuts are $25-$40 and perms are $50-$75. Images also offers makeup sessions that include lessons; the hour-long session costs $50-$80. (2817 Greenville Ave., 827-4571; 6024 Luther, 36M707.)

L’Image. Haircuts are $25-$30; perms start at $75. Makeup application is $35, and makeup lessons, which include application, are $45. (3128 Harvard Ave., 522-6230; 520 Sakowitz Village, 934-8080; 47 Highland Park Village, 526-6410.)

Lou Lattimore. Haircuts start at $25 ($42.50 for cut and blow-dry), perms start at $60, and highlighting is $60-$75. A make-up consultation is $50. (4320 Lovers Lane. For hair: 368-8915. For makeup: 369-8585.)

Paul Neinast Salon. A shampoo and cut are $30-$45; with a blow-dry or set, they’re $45-$63. Perms are $55 and up. A two-hour makeup lesson, including makeup application and facial charts, is $70. Makeup application alone is $40 (with facial, $20). (6632 Snider Plaza, 369-5350.)

Ric Bishop Salon. A haircut with styling is $20-$40; conditioning is $12-$20. Perms start at $40; hair coloring starts at $35. This salon offers European facials, which range from $35-$65. A makeup application is $25, and an hour-long lesson, including facial chart, colors and techniques, is $35. (8041 Walnut Hill Lane, 692-5895.)

Savoie Salon. A haircut, which includes consultation and conditioning, is $35-$43. Perms are $60 and up. One-step hair coloring is $30, tri-coloring is $100, and low lighting is $65. The salon also offers videotaped makeup lessons for $130. The hour-and-a-half lesson is filmed on a tape that the customer can watch either at home or on the salon’s videotape player. A facial chart is also done. (12300 Inwood Road, 960-8321.)

Studio 4000. A haircut with styling is $25; the cut alone is $15. Perms start at $55; hair coloring is $35-$65. Facials are $25, as are makeup application/lessons. (4201 Win-gren Road in Las Colinas, 255-8516.)