When Paul Neinast first decided to expand his posh Snider Plaza salon and include massage, he called the Austin State Board of Cosmetology to check out the laws governing massage. Then, he called University Park officials and received the expected bad news: University Park could not allow massage, otherwise it would have no control over parlors.

“It was disappointing,” Neinast says, to find out that his business had to relocate. After spending four years in Snider Plaza, Paul Neinast Inc. is moving to the corner of Monticello and McKinney. “I have always wanted to open a spa in Dallas,” Neinast says. His inspiration came from Aida Grey, an international beauty and health expert. “She’s been the first idol I’ve had in 11 years. 1 finally met somebody I respect.”

Presently, the salon offers hair-styling, facials, makeup consultation, manicures and pedicures for women and men. When the new salon, Aida Grey of Dallas, opens in November, Neinast says it will be the only place in the Southwest to rival the Greenhouse in Arlington.

Some of the amenities at the new salon will be shiatsu massage for men and women, a steam room, sauna, whirlpool and prepared meals. Neinast also has big plans for the future. He’d like to build a 24-suite hotel with an adjoining spa, including an exercise program, an Olympic-size swimming pool and underground parking.


Keep me up to date on the latest happenings and all that D Magazine has to offer.