No other investment grows like ours.

D MAGAZINE and the Dallas Chamber of Commerce salute more than 160 Dallas businesses that showed concern for more than profits and losses this past school year.

By “adopting” a school, a business agrees to meet specific needs not covered in the school’s operating budget, by providing volunteers, additional resources, or enrichment activities. Each adoption is different: what never varies is the benefit realized by both school and company.

We particularly commend five new adopters lor their measurable impact on Dallas schools. They are assisting in developing Dallas’ most valuable resources -our children.

Frito-Lay, Inc. F.P. Caillet School Frito-Lay’s reasons for becoming involved in the Adopt-A-School program are explained by Wayne Calloway, president and chief executive officer. “We derive many of our employees from the schools in Dallas and surrounding communities and feel a deep commitment to the growth and success of the community and our school system.”

The company made a total commitment to Caillet, providing employee tutors and resource people, funding, judges for the science fair, and enrichment experiences for the children. In all, more than 50 Frito-Lay employees spent one morning or afternoon each week, on company time, tutoring Caillet students in reading and math.

“From the company’s standpoint, the program was worthwhile,” Calloway says. “Because of past good results, we anticipate increasing our involvement during the coming school year. We intend to maintain a strong commitment to the Adopt-A-School program and fulfill our role as a good corporate citizen.”

wanted to find a project for their mid-management personnel.

The company selected a small school, Charles A. Gill in far east Dallas. Each week, at least six employees spent time tutoring Gill’s kindergarten through third graders in the basic skills. Bilingual employees have assisted students in “English as a Second Language.”

When the company’s artist arrived at Gill to teach art, one third grader exclaimed, “You mean people do art for a living?” Career investigation has added interest to the third graders’ curriculum, with the students talking to pros about the real world. Parkey reports, “It’s hard to tell who enjoys the activities more, our employees or the kids.”

Real Impact The Adopt-A-School program began in 1971, when businesses, civil organizations, educational institutions, and youth groups pioneered business involvement with public schools.

The Dallas Chamber of Commerce and D MAGAZINE congratulate all participants in the Adopt-A-School program for their efforts to provide high-quality education in Dallas. Thousands of children had opportunities to participate in enrichment activities and special events that would not have been available otherwise. Adopt A School, and make a growing investment in our children.