ISP Creative is a full-service bilingual production company that was founded in 1998 and provides branding, full production, post-production, studio, and streaming services for all mediums. The Irving-based woman- and minority-owned firm works on national campaigns for some of the largest consumer brands, including Ulta Beauty, JC Penney, and more. At its helm is tour de force Margie Aguilar, whose background as a producer for Spanish-language network Univision led her to found the firm. Here, Aguilar explains to D CEO how her creative work influences her day-to-day style. Read on:
WHAT I DO
“ISP Creative is a creative house and studio. I manage the team, projects, client relationships, and creative direction.”
STYLE ICON
“I admire Olivier Rousteing of Balmain. His clothing is very powerful and structured. It reminds me a bit of my personality. I don’t take myself too seriously, but when projects fall behind, I can be a sergeant.”
ON THE JOB
“Production teams have historically dressed in black, similar to the stagehands in a theater. We want our work to shine. I like wearing black and white at work because you can dress it up or down.”
FASHION INSPIRATION
“Cultural sentiment ultimately dictates my design aesthetics.”
STYLE DEFINED
“Bold and timeless. I like to combine classy looks of the past with some bold and unexpected elements of today.”
FASHION ESSENTIALS
“My courage and camera—even if it’s just my phone camera. I always have a camera in reach to capture beautiful moments.”
GO-TO LOOK
“My looks emulate the industrial nature of production. It’s a lot of utilitarian-fashion with pockets, zippers, and latches.”
HOW I ACCESSORIZE
“I love Tiffany’s HardWear collections. I’m fascinated with their recent campaigns, including “Not Your Mother’s Tiffany” and how the company has collaborated with Beyoncé and Jay-Z to capture a new generation.”
WEEKEND LOOK
“When I’m with my family, I embrace all the bright colors that come with my Latin heritage.”
FAVORITE STORE
“I enjoy visiting Alice + Olivia; it has fun, bright, and beautiful looks.”
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