Tuesday, July 5, 2022 Jul 5, 2022
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Faces of Creative Marketing

Creative business solutions and problem-solving from seasoned industry experts.
By D Partner Studio | |Matthew Shelley
Left to Right: Kristy Morgan, Partner; Ken Luce, Partner; Annabel Hardin, Managing Director; Ellie Beuerman, Managing Director Matthew Shelley

When Ken Luce, founder of the Dallas-based marketing/consulting firm LDWW, and his five partners decided to open a creative marketing firm, they left big agencies with the notion there was a lack of true client service in the North Texas market. “We are a group of innovators who wanted to do good work with clients who have similar ways of working,” Luce recalls. “We tend to have the same goals our clients have.” 

Nearly 10 years later, LDWW exists at the intersection of creating and connecting. The company continues to grow in North Texas and has expanded its reach to Oklahoma with an office in Oklahoma City. The partner-led agency is comprised of a team of dedicated professionals who work closely with each client. “In a lot of agencies, clients never see the person who pitches them again,” Luce says. “We take pride in our transparency and in our consulting approach. Every account is partner led, and every partner stays on the project. There’s no bait and switch.”

The partners at LDWW have all worked together in some form or fashion for nearly 20 years. They know each other’s strengths and weaknesses and their talents and expertise fit in with a client’s needs. More importantly, they know the market and where its headed next. “We feel it’s important to have a conversation with clients about the best approach within a marketing sphere in a way that moves their business or solves their problem,” Luce says

Some of those clients include names (and memorable marketing campaigns) you’ve likely seen—The Big 12, Carnival Cruise Lines, WinStar World Casino and Resort, Greyhound, Carl’s Jr., and Downtown Dallas, Inc. to name a few. LDWW has hands-on experience in all disciplines—advertising, creative service, public relations, digital marketing, and branding—and can artfully put them together to create the right campaign for a business. “We have all of these disciplines in-house,” Luce says. “Most shops are just an ad agency, or just a PR agency. Our partners use all disciplines needed to solve business problems for clients and bring solutions in the most effective way possible in the way that matters to them—that’s the difference.”

1444 Oak Lawn Avenue, Suite 100, Dallas, Texas 75207

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