Executive Book Club: What Local Leaders Are Reading

Literary recommendations from the C-suites of Yum! Brands, Zirtue, Dallas College, Dallas Economic Development, and Think Three Media.

We have all come across that one page-turner that has captivated our attention, sparked new ideas, or caused us to change the way we think. Words are influential and when we really dig, the right words can be the most powerful force we’ve ever encountered.

For D CEO’s November issue, we asked seven DFW leaders to share one must-read book they would recommend to everyone. Here’s what they had to say.

The Slight Edge by Jeff Olson

“In a world that is so fast-paced and dictated by comparison, this book helps readers keep everything in perspective as it pertains to their goals. So many of us try to tackle 10 or more things a day; however, Olson, in this book, reminds us that it’s the small actions—and sometimes one important action per day—that moves the needle forward and helps to propel us forward.”
Leah Frazier, Think Three Media


The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip and Dan Heath.

“It’s about being more intentional in identifying life-changing moments and how we can actually increase the likelihood of creating them.”

Tracy Skeans, Yum! Brands


The Color if Law by Richard Rothstein

The Color of Law by Richard Rothstein is great. It describes how government policies and practices promoted discriminatory housing practices, resulting in our current state of neighborhood segregation and the related racial wealth gap.”

Robin Bentley, Dallas Economic Development


Essentialism by Greg McKeown

“The one book I recommend to everyone is Essentialism by Greg McKeown. It’s about distinguishing the vital few from the many trivial things. For me, the big takeaway from the book is if you don’t prioritize your life, someone else will.”

Dennis Cail, Zirtue



Factfulness: Ten Reasons We’re Wrong About the World—and Why Things Are Better Than You Think by Hans and Ola Rosling and Anna Rosling Rönnlund.

“It helps cut through the noise of the day and shows the glass is usually indeed half-full.”

Justin Lonon, Dallas College



1491: New Revelations of the Americas Before Columbus by Charles C. Mann.

“Everyone should read it to appreciate how diverse, fascinating people, technologies, and customs were largely destroyed by disease in a matter of decades.”

Chris Converse, Foley & Lardner


The Everyday Philanthropist by Dan Pallotta.

“There is no book that gets to the point faster or better articulates the challenges facing the nonprofit sector. If everyone would read it, I think we could turn a corner and begin solving some problems.”

Michael Thomas, My Possibilities




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