Thursday, February 2, 2023 Feb 2, 2023
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Art of Style: Kellie Sirna, Studio 11 Design

The designer behind projects for Hyatt, Starwood, Thompson Hotels, and more says fashion in all its forms is inspiration.
By D CEO |
Kellie Sirna Co-Founder of Studio 11 Design
Courtesy of Studio 11 Design

As principal and co-founder of Studio 11 Design, Kellie Sirna’s creative perspective has been cultivated through two decades of traveling the world and designing some of the hospitality industry’s most impressive spaces. Clients of the firm, co-founded by Stacy Elliston in 2011, have included Caesars Entertainment, Hyatt, Starwood, and Thomspon Hotels.

Along with its home base in Dallas, Studio 11 Design has offices in Atlanta and New York City. Its success has led to two spinoffs: Brand Society, a brand identity venture, and Lou Verne by Studio 11 Design, an in-house operation that specializes in art installations.

What I Do: “As co-founder of Studio 11 Design, I guide our firm as we bring our hotel, restaurant, and residential clients’ visions to life.”

Style Icon: “I’ve always been a Rachel Zoe fan. I love her ethos about kindness and girl power. Her clothing line consistently offers a mix of staples and fun, playful pieces.”

Fashion Essential: “My work bag, which has every travel essential imaginable. Pre-pandemic, I traveled almost every week, visiting projects across the country. My makeup bag is crucial for midday refreshes, as I run from construction sites to client meetings.”

Go-To Look: “A blazer, white V-neck, and jeans, with a large vintage necklace or belt. For meetings, a great pair of heels, and for running around, tennis shoes. My go-to accessory for taking my look from day to night are David Yurman’s large hoop earrings.”

How I Accessorize: “If the outfit makes its own statement, I downplay the accessories. Sometimes, the accessories are the statement. My favorite pieces have been found at vintage jewelry stores anywhere from New Orleans to Argentina.”

Weekend Look: “Running from speaking engagements to project sites to sporting events with my boys means keeping an extra layer on hand is key. In my car, I keep a blazer and a leather jacket for quick day-to-night transitions. ”

Favorite Stores: “The fit and craftsmanship of Rag & Bone make the brand timeless in my book. For a playful approach to colors and patterns, I love Alice + Olivia’s eye-catching collections. When I’m traveling and in need of a last-minute look, Saks Fifth Avenue is a reliable resource. Because we don’t have a Saks in Dallas, when I’m visiting a city that has one, I try to make a point of doing a quick run-through. I love the way they merchandise their stores and lay out their collections. As creatives, fashion in all its forms is a source of inspiration.”

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