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Business

My Style: Melbourne O’Banion

The Bestow CEO looks up to Bond.
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Melbourne O'Banion leaning against a telephone booth
Kelsey Foster Wilson

What do you do?
“I’m an entrepreneur and investor, currently building the first fully digital life insurance company, Bestow.”

Who is your style icon?
“It has to be James Bond. Effortless, classic, ready for any occasion, and always looks the part.”

How does your work influence what you wear?
“Being in tech has influenced my style—more sneakers and jeans, less formality. Men’s fashion has transitioned to a more comfortable and casual style at work. Gone are the days when I walk into a meeting in a suit and tie.”

What inspires your style choices?
“Italians and Japanese have the best style. I try to blend both. Italians for their sprezzatura, it looks very accidental but is done with purpose. Japanese for their layering and denim.”

How would you describe your style?
“You’ll always see me in neutral colors that are easy to mix. I can’t remember the last time I wore black; it’s just not me. The key is to know what you like and build key pieces around it. I like tailored clothes. Fit is essential, and something most men don’t focus on enough when it comes to style.”

What do you never leave home without?
“A lucky $2 bill I’ve had forever. Index cards—it’s old school, but I write things down I am learning and want to commit to memory. And my phone.”

Do you have a go-to look?
“APC jeans, Common Project sneakers, and shirt and sport coat from Hadleigh’s”

How do you accessorize?
“I enjoy watches. It’s one of the few items a man can wear and personalize without being too loud. I wear a Miansai leather bracelet. I’ve gone through several, always blue. I also keep a money clip. It reminds me of my dad and when I was young, always thinking how great it would be to have cash on me.”

Weekends and downtime?
“I’m always on the run and travel a lot, so I choose looks that can extend from day to night.”

Favorite clothing stores?
“Hadleigh’s for shirts and sport coats and formal wear; no one does it better than Ed Shaikh. Mr. Porter for online shopping. It has a great selection of brands I like. And Black Optical for glasses.”    

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