Natalie Goff

Personalities

Inside Scott Wood’s Turtle Creek Office

The True North Advisors CEO shows us the symbolism—and the cowbell—speckling his penthouse office on Turtle Creek.

There are no private offices inside True North Advisors’ penthouse space on Turtle Creek Boulevard. Instead, every member of the wealth management firm’s team has a view, with floor-to-ceiling windows overlooking Uptown. Sit-stand desks and a ping pong table may be staples in the tech and start-up worlds, but co-founder and CEO Scott Wood makes the case for these things at open offices across all industries: “One of our core values is ‘teamship,’ which is short for teams win championships. If you’re in a siloed environment, it’s really difficult to work together. We can display one unified team working cohesively. When a client walks into our offices, he or she can see all the people who are working for them. We’re not hiding behind walls. Transparency and openness are absolutely key.”

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