A Day With Stan Richards

Stan Richards, Dressed in black from his Patagonia vest to his black circular framed glasses, is ready for another day at The Richards Group. In 1976, Richards, now 85, founded what has become the largest independently owned branding agency in the country, with 66 current clients. “The three things I’m most proud of are being inducted into the Art Directors Hall of Fame and the Advertising Hall of Fame, as well as the naming of the nationally recognized advertising program at The University of Texas,” Richards says, referring to UT’s Stan Richards School of Advertising & Public Relations. When he’s not managing the company’s 742 employees or swamped with back-to-back meetings, he’s most likely skiing in Utah, fishing in South Padre, or cycling on the 18th floor of Dallas’ Richards Group building.