Natalie Goff

Personalities

My Style: Stephanie Campbell

She founded and runs Bed Rest Concierge, a luxury maternity brand. And she looks good doing it.

What do you do?
Bed Rest Concierge is a luxury maternity brand that caters to expectant moms. We also partner with hospitals and corporate affiliates across the country. We offer an extensive list of services to keep our moms’ lives running—from baby showers, birth planning, and doulas to in-home child-proofing and other pre- and post-delivery concierge support.

Who is your style icon?
No question, Jackie O!

How does your work influence what you wear?
It’s impractical to visit clients and run through hospitals in heels, but I do it anyway. I’m 5’2″ and a flat shoe ruins my whole vibe.

What inspires your style choices?
First question, “Does it come in black?” If it comes in black and makes me feel good, I’m wearing it. When I’m my daughter Harlow’s personal Uber and social calendar manager, I’m just happy if I’m wearing something that matches.

How would you describe your style?
It’s definitely urban luxury. I love to blend classic pieces with something unexpected.

What do you never leave home without?
Eyelash glue, YSL lipgloss, sunglasses, bottled water,  diamond hoops, matcha tea lollipops, Jo Malone perfume, my journal, Evian spritz, grapes for Harlow, a sweater in case she gets cold, and random juice boxes. I promise if you look in my bag, everything I mentioned is in there. Oh, and my phone.

What’s your go-to look?
Ripped jeans, Valentino Rockstud shoes, great shirt, and a neutral blazer. This can take me from day to night and the Rockstud is a consistent show-stopper.

Favorite store?
It would be the holy grail, which is Neiman Marcus.

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