Carine Feyten spends her days embodying Texas Woman’s University in Denton. She wears maroon, white, and black to work every day, and lives on the campus grounds. She rides her golf cart to work in the “tallest tower between Dallas and Oklahoma,” never leaving home without her iPhone and lipstick. Her 17th-floor office offers birds’-eye views of Denton. She uses her Apple Watch to stay on track with her relentless schedule, and without it wouldn’t know what activity she has next. “There are not two days ever alike,” she says.