Hortenstine photographed at the HALL Arts Residences Jill Broussard

Shopping & Fashion

My Style: Brooke Hortenstine

The co-founder of Ashlar Projects on her style icons and the necklace she never leaves home without.

What I do …
“As the co-founder of Ashlar Projects—along with my business partner Missy Wyszynski—we create and tell brand stories for the real estate, luxury, retail, and hospitality sectors.”

Who is your style icon?
“I look to the ones in the upcoming generations, like Charlotte Casiraghi (Princess Grace Kelly’s granddaughter!) for my muse material. She looks just as cool in her dressage attire as she does a couture evening gown, as it’s her inner confidence that shines brighter than any label she’s wearing.”

How does your work influence what you wear?
“Our clients choose us for our style of aesthetics, which is probably a reflection of our lifestyle. Modern architecture, contemporary art, interior design, and global travel influences my life, and in turn, my closet. A ruched Veronica Beard dress and Gucci heels works well for a client meeting, while my custom Miron Crosby or M.L. Leddy’s boots are my choice for construction site visits.”

What inspires your style choices?
“My tribe of ridiculously stylish girlfriends who are better sources of inspiration than most issues of Vogue.”

How would you describe your style?
“My Southern-born mother says my wardrobe consists of every shade of dirt in the book … but I would like to think architectural, detailed, and doused with a little bit of tomboy chic.”

What do you never leave home without?
“Two things: A gold heartbeat necklace given to me by my friend Joanna Czech, from New York-based jewelry designer Delphine Leymarie; and a big smile.”

Do you have a go-to look?
“For the work week, it’s an Isabel Marant mini-dress paired with low boots or heels; for nights out, always something from our friend Nicole Musselman’s Gypset-style clothing line, KOCH; for the weekend, a pearl-snap shirt, Citizens of Humanity cutoffs, and a pair of Stan Smith Adidas.”

Favorite store?
“I love our locals: owners Jackie Bolin and Liz Thompson curate an amazing collection at V.O.D.; Merry Vose is consistently sophisticated with Canary and beachy-perfect with Cabana; and Nicole Kwon of her namesake store offers a modern mix that easily carries one from day to evening.” 


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