Business

My Toughest Challenge: Robbie Briggs

The CEO of Briggs Freeman Sotheby's International Realty discusses achieving growth.

“In the wake of the downturn of 2008, I looked at the real estate landscape and recognized the need for a more global approach. We were seeing many foreigners buying the larger estates in North Texas. None of them knew who Robbie Briggs was, but they knew the name Sothebys, due to the auction house’s 250-year history. That’s when I decided to buy the franchise for Sothebys International Realty for Dallas-Fort Worth. It surprised many that we were making this change, but, after a year, the skeptics had become our biggest fans. Our broker-to-broker referrals from around the country have increased by 67 percent, and our customer referrals are up by 450 percent. We have grown from a one-office company with about 120 agents to a 10-office company with about 450 agents, and close to $4 billion in sales volume.”

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