The new NYLO Plano at Legacy hotel marks the debut of what Atlanta-based NYLO Hotels LLC calls a “new class of lodging.” The concept, developed by former senior vice president of development for Starwood Hotels & Resorts, Michael Mueller, places hip loft-style properties in secondary and tertiary markets. (Las Colinas and Warwick, R.I., near Providence, are up next.) The idea: Attract business travelers with an urban brick-and-glass architectural design, a stylish Stephane Dupoux-designed restaurant and bar, and nightly rates in the $79-$399 range.
Offering a reprieve from the staid, mauve-and-floral décor of many mid-priced hotels, NYLO (short for New York Lofts) boasts guest lofts with exposed brick, oversized windows, 10-foot-tall ceilings, and concrete floors. Other amenities designed to attract tech-savvy, on-the-go business travelers include large flat-screen TVs, free high-speed Internet, iPod docks, and three boardrooms. Even the restaurant, with 24-hour food availability, accommodates. Dallas chef Wiley Bates III offers fare that features healthy alternatives such as fish tacos, spinach salads, and smaller portions.
Want to get in on the goods? The company has set a lofty goal: 50 NYLO franchises in the next few years.