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| ACCENTUATE THE POSITIVE: Trey Bowles co-founded Trivate Entertainment to combat the proliferation of negative media. photography by Vanessa Gavalya |
When Trivate Entertainment founding partner Trey Bowles says his company creates “positive content,” he knows what you’re thinking. To many, “positive” is a code word for “Christian.” But Bowles is out to change your mind.
Together with friends Brad Alesi and Paul Steele, Bowles founded Trivate in Dallas last year to create, promote, and distribute entertainment that was inspirational, though not necessarily religious. “We’re not a Christian entertainment company, but an entertainment company that happens to be run by Christians,” he says.
Religion aside, Trivate’s three founders come from disparate backgrounds: Alesi is a music industry veteran who once worked for Joe Simpson, father and manager of Jessica and Ashlee Simpson; Steele is a seasoned booking agent; and Bowles formerly helped build and manage Morpheus, a popular file-sharing program that succeeded Napster. Bowles feels their diverse talents give them an edge in a competitive industry.
“Because of our different spheres of influence, we’re making a bigger splash than we would individually,” he says. “We want to be the premiere entertainment company in Dallas.”
In addition to its local work, Trivate does business in Los Angeles, New York, and Nashville. But Bowles is confident that Dallas can be the next U.S. entertainment capital. “The people here have the financial ability and the desire to promote positive media,” he says. “That’s not the case in the other entertainment centers like New York, L.A., or Nashville.”
Trivate’s immediate plans include managing music acts, such as Fort Worth’s Green River Ordinance, and promoting some of its small- and big-screen content. This year, the company will be hyping Bella—an uplifting (what else would it be?) love story about the lives of three people coming together in New York City—which won the Audience Choice award at the 2006 Toronto Film Festival.
Soon, when people hear “positive content,” maybe they’ll think “profitable.”
