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If The Shoes Fits…

...Buy it. Heelys and Crocs go toe to toe.
By Kellie Doss |

Carrollton-based Heelys Inc. beat market expectations when they went public last December. Their shoes—you know, the ones with the wheels in the heels that all the kids are wearing—are the hottest brand of footwear on NASDAQ since the February 2006 IPO of Niwot, Colo.-based Crocs—you know, the brightly colored spongy clogs with holes in the top that all the other kids are wearing. A look at the numbers:

HEELYSCROCS
STATSFounded in 2000, based in Carrollton, TexasFounded in 1999, based in Niwot, Colorado
SYMBOLHLYSCROX
IPO DATEDecember 8, 2006February 8, 2006
INITIAL PUBLIC OFFERING6.25 million shares at $21 each9.9 million shares at $21 each
OPENED AT$30.30 a share, 44 percent higher than its IPO price$31.12 a share, 48 percent higher than its IPO price
CLOSED AT$32.50 on opening day, with 6.43 million shares sold; raised $135 million in its IPO$28.55 on opening day, with nearly 12 million shares sold; raised $208 million in its IPO
AS OF PRESS TIME (12/22/06)$31.21$42.11

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