photography by Elizabeth Lavin

You Need to Know…David Moxam

David Moxam
Company: Authentix, based in Addison
Title: President and CEO
Stats: 100 employees, more than $20 million in revenue in 2005
Why you need to know him:
He’s your best defense against industrial counterfeiting, a growing problem that costs the U.S. between $200 and $250 billion a year and puts that money in the hands of terrorists and organized crime groups. Using advanced nano-scale engineering, Authentix, Moxam’s Addison-based authentication business, is pioneering an industry that was virtually nonexistent when the company started three years ago. His team creates molecular markers that are seamlessly integrated into labels, packaging, and even ingestible goods themselves, like prescription meds or liquor. Though Moxam, 49, can’t disclose his client list, most of his customers are brand-leading, Fortune 500 companies. Prior to heading Authentix, Moxam—one of Ernst & Young’s Southwest Area Entre­preneurs of the Year—worked in Goldman Sachs’ World Trade Center offices. After Sept­ember 11, he left Manhattan to put his talents to more fulfilling use. “I used to apply advanced technology in some really interesting domains. It was fun and we made a lot of money. But at the end of the day, you’d go, ‘What did I really do today?’” Now, having saved his clients $3 billion in revenues and receiving humanitarian awards for his tax money recovery efforts in Africa, Moxam can rest easy, knowing his days are very full indeed.


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