Gold’s Gym Reinvents Itself

photography by Dave Shafer

With the recent opening of the Gold’s Gym in Plano (other locations are in Uptown, Preston Center, and North Dallas), this Dallas-based company is reinventing itself. The new Gold’s environment is motivational and community-oriented; a “wall of fame” featuring member success stories is just one example of the new-and-improved gym. We love the Cardio Theater, where you can melt away pounds while watching movies on the big screen in the darkness of a theater—minus the popcorn and candy, of course. 4817 W. Park Blvd., Plano. 469-467-1800. www.goldsgym.com.