The Digital Ad Operations Coordinator’s main responsibility is to assist in the preparation, implementation, and management of digital media campaigns – including trafficking, optimization, and reporting. In direct support of Ad Sales, persons in this role must be able to translate client needs into actionable tasks and see them through to completion. This temporary position is the day-to-day running of digital ad operations. This position requires an individual that works well in a team-based, fast paced, detail-oriented environment. The successful Digital Ad Operations Coordinator is resourceful and demonstrates an initiative to participate in projects like ad placement strategy, trafficking of ads in various platforms, and ways to streamline the processes already in place. This position reports to the Digital Revenue Director and should help identify new emerging tools and/or technologies that will enable the digital team across D Magazine, D Home, and D CEO to work effectively and efficiently as an organization.
Responsibilities
Establish and maintain strong relationships within the Sales organization.
Support sales team with launch and trafficking functions for advertiser’s online campaigns.
Execute and implement advertising campaigns to ensure accurate impression, scheduling, performance, and revenue delivery.
Provide suggested measures to ensure full revenue expectations are met by understanding client needs and using success metrics.
Troubleshoot issues on all pre-production and live campaigns with technical team.
Provide administrative support as necessary in the form of contract review, order entry, and/or client reporting.
Demonstrate multi-tasking ability; keep multiple projects on-track.
Work closely with internal departments and external partners to ensure that appropriate materials are received and/or distributed correctly.
Make recommendations for process improvement and ad operations efficiencies. Establish best practices.
Be a creative thinker and strong project manager.
Work with various teams when necessary to strategize creative online campaigns based on client’s needs.
Ideal Candidate
Understanding of online advertising concepts and industry best practices.
Understanding of email marketing and social media platforms (including HubSpot, Instagram, Facebook).
Be able to think strategically and act tactically. Willing to roll up your sleeves and do what needs to be done.
Be a problem-solver, not just a problem-alerter. Not afraid to ask why something is done a certain way and offer alternative solutions.
Effective time management skills with the ability to deliberately prioritize tasks.
Strong analytical and organizational skills.
Good verbal and written communication skills.
Requirements
1+ years managing complex operational processes in online advertising or related industry.
Familiarity with ad systems and technologies, such as Google Ad Manager and Google Analytics.
Proficient in Microsoft Office (MS Excel, MS Word, MS PowerPoint).
Experience in Adobe Creative Suite (InDesign, Photoshop).
Experience in WordPress publishing platform.
Comfortable with technology and computers – with knowledge of HTML a plus.
This temporary position would be for 12 weeks starting early June. Hours are 9 a.m. to 5 p.m. Monday – Thursday.