Can you feel it? The impending immersion of wellness-minded luxury.
Can you see it? The glowy beauty of all-natural skincare and a clean-lined rack of high-end, minimalistic loungewear.
Can you hear it? The voice of Gwyneth Paltrow, which has effortless slipped back into her Emma accent, echoing faintly but distinctly through the rustling leaves of Highland Park. She’s whispering, “It’s all easy. It’s all good.”
Goop, Paltrow’s decade-old lifestyle brand dedicated to clean living, is returning to Highland Park Village this April, four years after its initial Michelle Nussbaumer-designed debut. This time, you can expect more Paltrow-penned books (It’s All Easy and Goop Clean Beauty weren’t yet published the last the multi-hyphenate visited Highland Park), an apothecary stocked with clean beauty buys from brands such as Vintner’s Daughter, French Girl, and Rodin, accessories from Prada, Goop’s own lines of apparel (including the newly launched G. Sport collection), fragrance, skincare, and more curated, wellness-minded finds in keeping with Paltrow’s airy aesthetic.
In a slight departure from the 2014 pop-up, the upcoming Goop shop will blend a culinary marketplace into the mix. A café will be serving up recipes from Paltrow’s cookbooks and — thanks to a partnership with Cointreau — will feature a margarita bar. Pantry items include products from CAP Beauty, Sun Potion, and Moon Juice, which is known for their adaptogenic protein powders such as Brain and Sex Dust. On the home accessories front, shoppers will find Italian il Buco Vita ceramics, Anne Black ceramics from Copenhagen, exclusive cookware from Goop x Staub, and a “Texas tablecloth” designed by Paltrow herself.
The pop-up will be located at 70 Highland Park Village (between Hadleigh’s and Lela Rose) from April 12 to June 3. Meet you there for a Brain Dust marg.