Texas Health Resources is mixing up its organizational and operational leadership in an effort to become more consumer-centric, according to a release. The move will eliminate some positions and elevate others, moving the organization into a channel strategy that focuses on operational sectors like hospitals and physician groups rather than its current zone-based operations model.
The channel strategy will focus on the ways Texas Health delivers products and services, which might include hospitals, outpatient centers, mobile provider units, or a digital platform that allows patients to schedule appointments or see lab results. The goal is to move away from brick and mortar hospitals being the product, instead being the location where services are received. Services can be treatment for illness or injury, but can also be preventative, which will be delivered outside of a hospital or outpatient setting. Texas Health says they want to meet customers where they are.
The reorganization will have executive vice presidents Dr. Jeffrey Canose and Winjie Miao work together as a dyad alongside Texas Health CEO Barclay E. Berdan. The goal is to create a leaner and more agile leadership structure to respond to today’s ever-changing healthcare marketplace. The new leadership structure is meant to allow for quicker and stronger decisions, eliminating inefficiencies in the traditional leadership structure.
“Living out our vision requires that we move beyond episodic sick care, anticipate consumers’ needs, and offer affordable and personalized products and experiences,” said Barclay E. Berdan, CEO of Texas Health, via release. “This requires nimble decision-making and a willingness to remove roadblocks to prioritize where we focus our resources, time and energy.”
As Chief Operating Officer, Canose will oversee the hospital channel, Texas Health Physicians Group, ambulatory and post-acute care, as well as specialty service lines in an effort to apply his clinical and operational experience to the system.
“All channel leaders will be responsible and accountable for achieving and sustaining positive differentiation of consumer-focused clinical care in their respective segments of the core business,” said Canose via release. “They will do this based on consumer insights and research, consumer-centric design principles, and other relevant specifications for clinical, operational and financial performance established at the system level.”
Chief Experience Officer Winjie Miao will be tasked with building a connected health platform and analyzing consumer insights in order to transform the core business as well as create new business.
“We’ve listened to our consumers, and they’ve told us what works and, more importantly, what doesn’t work in health care,” said Miao via release. “We will be working across all channels to remove barriers to care, improve the consumer experience and earn consumers’ lifetime loyalty. We will do this by focusing on the whole person, body, mind and spirit.”
In January, it was announced that Texas Health would be laying off around 700 people, and there will be leadership positions eliminated as a part of that layoff, though Texas Health declined to discuss which positions. “Several positions were eliminated, which had already been accounted for when we announced layoffs earlier this year,” says Public Relations Director Stephen O’Brien. “As with then, we have mapped as many employees as possible to open or new positions within our organization. We’re not going to discuss individual personnel decisions. We will, however, be announcing who will fill the new roles in the coming days and weeks.”
In another organizational change, a Reliable Health chief nursing and chief medical officer will collaborate to focus on consumers across the care spectrum, including clinical resource utilization, clinical decision support and product fulfillment.
“Today’s announcement reflects the next chapter in Texas Health’s evolution,” said Berdan via release. “Texas Health has elevated the needs and preferences or our consumers that focuses every aspect of our organization. We are very excited about the future for health care in North Texas and beyond.”
