Biotech ear care company Eosera is expanding into Rite Aid stores after Amazon and CVS picked up the products. Earwax MD and Ear Pain MD are over-the-counter products targeting the millions of people who suffer from earwax impaction and ear pain.
While earwax naturally accumulates, it can be impacted if it hardens within the the ear canal, which can result in pain and hearing loss. Six percent of the global population suffers from earwax impaction, including up to 10 percent of children and 65 percent of seniors over 65, according to the National Institutes of Health. In the US, 12 million people each year seek medical attention for earwax related problems, and in 2012, Medicare paid out $47 million for over 1 million earwax removals. Worldwide, over 153 million people are treated for impacted earwax each year.
“We are thrilled to announce the launch of Earwax MD and Ear Pain MD in the full chain of Rite Aid stores,” said Elyse Dickerson, CEO of Eosera via release. “Customers will be able to find the product in the ear care aisle of all Rite Aid stores starting in May. Our goal is to make our products easily accessible to the millions of shoppers searching for innovative solutions for their ear care needs.”