Dallas-Based StudioHop Expands to Austin

In less than a year, the multi-studio membership pass has grown and cultivated membership.

Dallas is home to many boutique fitness studios, and for those who like to try new spaces regularly, reserving individual sessions can get expensive. Drop-in class rates at studios can be pricey, and paying upwards of $100 monthly to commit to one studio membership can be restricting.

With this dilemma in mind, Natalie Wolfe launched StudioHop, the Dallas-based monthly, multi-studio fitness membership, which recently expanded to Austin, offering access to 14 studios.

“I started to get bored doing the same thing over and over and was craving more variety in my workout routine,” said Wolfe, who wanted to make trying different studios and workouts more affordable, convenient, and accessible.

It’s exciting to see how the Dallas fitness market has grown over the past few years and how StudioHop has been able to help us reach more riders in the area.

StudioHop has come a long way since its soft launch last September. Wolfe initially did a month-long trial run to see if the booking model would work, enlisting 10 friends and five studios who agreed to test out the concept.

Wolfe credits one aspect of StudioHop’s fast growth to her relationships with the participating studio owners.

“We’re super community-based and weren’t sure where StudioHop would fit in,” said Cristen Trousdale, owner of Social Mechanics. “But it’s been a great addition because what I’ve found with StudioHop members is that a lot of them are regulars in a way, coming in twice a week. It’s been a good fit.”

Kelsey Howard, manager of Lync Cycling Studio, has seen growth through the studio’s partnership in addition to supporting another local, small business.

“It’s exciting to see how the Dallas fitness market has grown over the past few years and how StudioHop has been able to help us reach more riders in the area,” Howard said.

StudioHop has been beneficial for those who want the boutique studio experience over the typical gym, and members gravitate toward StudioHop because it allows for more flexibility between studios.

“We have a curated list of fitness studios,” Wolfe said. “These are all studios that my team, and I have personally gone to and have vetted. People know they’re going to get quality workouts.”

The majority of StudioHop’s partner studios offer members unlimited classes, with the rest offering a maximum of five classes per month. Exhale Dallas is considered a “perk studio,” where StudioHop members are allowed one class per month but have access to spa amenities, the pool, and 25 percent off spa treatments.

Nina Greene, who’s been a StudioHop member since its inception, is a runner who wanted to add variety to her workout routine but didn’t want to be locked into one studio with one type of workout.

“I love that I don’t have to worry about hitting a monthly three-class limit at my favorite places, so I know I can go to each studio at least once a week,” Green said.

With a focus on Texas, the StudioHop team is planning expansions in San Antonio, Houston, and Fort Worth.

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