After an extensive discussion with Tim Rogers at the end of which he was soundly trounced but refused to accept defeat, I submit the following.
Kathy Wise’s Rule of Naming:
1. When a first name is also a last name, the event/road/entity may be referred to by the first name. Examples: The Byron, Woodrow, Booker T.
2. However, when the first name is also a last name, but the name is a ubiquitous first name, the event/road/entity shall go by the first and last name. Example: Harry Hines
3. In the event that the last name is ubiquitous and/or has a secondary meaning, the event/road/entity shall go by its complete name. Examples: Margaret Hunt Hill Bridge, George Bush Turnpike
Prove me wrong.