Business

Alto, a New Car Service, Launches in Dallas

You really can't have too many car services.

While eating tacos for lunch in Klyde Warren Park today, I had a young woman approach me with a small aluminum spray bottle. “Would you like some free car spray?” she asked.

“Car spray?” I said, not knowing what car spray was. “Heck yes! I’d love some free car spray.”

Then she hit me up with her pitch. A new Dallas-based, members-only car service called Alto has just launched. For $12.95 per month, you get rides in nice cars driven by folks who work for the company, at a price that’s cheaper than a traditional black car. You can see the pricing here. There’s an app that allows you to tell the driver in advance what playlist you want in the car and whether you want him to shut up while he’s driving. Curious concept.

Something else I found curious: car spray turns out to smell like AXE body spray.

Most curious, though, is Alto’s coverage area. Check it out:

Newsletter

Get a weekly recap in your inbox every Sunday of our best stories from the week plus a primer for the days ahead.

Find It

Search our directories for...

Dining

Dining

Bars

Bars

Events

Events

Attractions

Attractions

View All

View All

Comments

  • Cole Daugherty

    Juuuuust missed it. But thankfully DART rail and bus service and even other ride hailing services are available in Oak Cliff.

  • C Newman

    Why does the coverage area make you curious?

  • MattL1

    The map’s a little bland. Maybe should have used red lines instead. You know, really make it pop.

  • Alto

    Hi Tim! Thank you so much for taking a car spray and mentioning Alto! Our car spray is meant to smell like cypress and bergamot (apparently both very hip right now in the scent world), but if it becomes as popular as Axe, we’ll take that comparison. As for our service area, we are still a small startup in our first few weeks post-launch, but we have plans to expand soon – look out Plano, Oak Cliff, and Lakewood! Hit us up if you’d like to go for a ride!

  • disqus_qx3X6S5SC7

    Why is that service area “curious” to you? One area is the airport because, duh. The other area is the central business corridor of Dallas and also where a whole bunch of people live that have the means to pay for the experience. This isn’t rocket science.