Fox News contrubutor and noted Dallas Cowboys fan Tomi Lahren.


Back in Dallas, Tomi Lahren Wants You To Achieve Your Financial Dreams

The conservative firebrand and Fox News contributor returns to her old Texas stomping grounds to play to her base and promote what is NOT a 'get rich quick' program.

Before we went in, my friend and I made a wager. The bet was about how many times Tomi Lahren would reference Kanye West’s newly proclaimed affinity for President Donald Trump. My friend, knowing Lahren’s hip-hop proclivities, figured she would mention it at least three times. But we had no idea what kind of event we were going to.

I had signed up for the event, billed as a sort of seminar “about helping you learn how to start achieving the freedom you want and deserve,” a few days before, and received approximately a thousand text messages and emails from organizers. Some of the texts included gifs, including one of Lahren wearing a baseball cap in a car with a caption that read, “Heading back to Texas got me feeling like Texyassss.”

Thursday night at about 6 p.m., we walked into the Sheraton in downtown Dallas and were greeted by two signs. One said, “NFL FANS” (presumably related to the NFL draft). The other said, “TOMI LAHREN LIVE FREE & WEALTHY.” We followed a few well-dressed Dallas Republicans to a ballroom downstairs. At the escalator, I watched two men stop to pose for a photo with a banner that prominently featured Lahren’s face.

Everyone had to fill out and sign a form saying that we understood this was not a political event, that we wouldn’t disrupt it with our political opinions, that we understood this was not a “get rich quick” program, and that we wouldn’t record or videotape it—though I saw several people doing those last two.

We were seated in front of three giant screens playing a series of inspirational videos, mostly of people running up bleachers, sinking three-pointers, and hitting 300-yard drives in slow-motion. These were interspersed with motivational quotes from the likes of Jim Carrey, Jack Black, and Tony Robbins.

If you’re somehow reading this on the internet and still don’t know who Tomi Lahren is, congratulations. She’s the 25-year-old platinum blonde conservative firebrand whose video commentaries—on topics like kneeling NFL players and Black Lives Matter—have racked up hundreds of millions of views on social media. Until last year, she worked at Glenn Beck’s Irving-based TV network, The Blaze. The people who came out to see her last night were a mix of North Texas conservatives: some in suits with colorful socks and designer shoes, some in hiking boots and hoodies, some wearing T-shirts and hats declaring their political affiliations, and quite a few young bottle-blonde Tomi lookalikes.

When the event began, a quick video of Lahren blasted across the big screens. She congratulated the audience on being “great Americans” and mentioned we’d be seeing some experts who “think right,” though she mentioned no names. She did manage to tell us that we’d be hearing information that “the mainstream media won’t tell you.”

It was 6:30, and that’s when it began to occur to most of the audience, including the middle-aged woman directly behind me, that we would not be seeing Lahren in person for quite some time.

“I think she’s the name to get us in here,” the woman said to her husband.

Next, there was a series of speakers offering what they referred to as “financial education.” There were stories of dead relatives and hardship and a few elementary lessons on the basic concepts of stocks and options. Each speaker teased Lahren’s forthcoming appearance. At one point, a man named Eric Frady took off his blue suit jacket and asked the crowd why they thought America, the richest country in the world, had so many poor people. One man in the back, apparently misunderstanding the question, yelled out, “the Constitution!” Another time, Frady mentioned that McDonalds used to be a place where teenagers work. Referring to the fact that so many elderly people have taken jobs there to make ends meet, he asked who works there now. A man a few rows behind me yelled out, “Illegal aliens!”

At the end of his speech, Frady invited the audience to come to the front of the room to sign up (and pay) for a company called Interactive Trader’s $997 three-day investment workshop. (That price, we were told, covers two people, and parents can bring one adult child for free.) There were several hundred people in the room, and after a few minutes, about 50 or so of them had walked to the front.

All of that took more than two hours.

Lahren promises freedom AND money.

After a short break, Lahren finally came on stage to a standing ovation. She was dressed in all black, and as she talked at the podium, she had two large security guards sitting in front of her. She told the audience she lives in Los Angeles now, but that it’s good to be back in Texas. She asked any members or family members of the military and police to stand up, and thanked them. She said she promised the organizer of the event, listed on the program as Wealth Retreat Events, that she wouldn’t get political.

Then she told the audience that she wanted everyone to leave remembering three things. First: “You live in the greatest nation on the face of the Earth.” She said she had a hard time prioritizing the second and third things, saying they could have gone in any order. But she decided the second thing we needed to remember is that “Donald Trump is president.” And the third thing: “Hillary Clinton is not.” That got another standing ovation.

Lahren said she had settled her lawsuit with The Blaze nearly a year ago to the day—Lahren left Glenn Beck’s North Texas media empire in a cloud of acrimony and legal threats after she told the hosts of ABC’s The View she supported abortion rights. Now a Fox News contributor who can fill a ballroom with her conservative fans, Lahren said she’s never been happier than she is now. She gave a few general be-a-better-you bits of self-help advice, like “If you sell yourself out, you’re not going to sleep well at the end of the day,” and “Being a victim isn’t a cute look.”

Despite the promise not to be political, she threw a few scraps to her fan base, calling California, where she lives now, “the land of fruits and nuts and illegal immigrants.” She also said she would like to see David Hogg, one of the student leaders from Stoneman Douglas High School in Parkland, Florida, dropped off in Venezuela unarmed. She quipped: “’Never again’ is going to have a whole new meaning.”

Lahren told a story about a time a year and a half ago when she was at Citizen, a cocktail lounge in Dallas. Jay-Z had just dropped her name in a rap song, and, as she puts it, “I thought I was pretty cool.” She tried to skip the line, telling the bouncers, “Do you know who I am? I’m in a Jay-Z song.” The bouncers promptly moved her to the back of the line. She said her friends still tease her about it to this day.

Lahren, second from right, in January 2017, taking in the Cowboys game at a Dallas bar. Photo by Bret Redman.

There were times when Lahren showed what seemed to be genuine warmth. She encouraged everyone, including liberals, to be who they are inside and fight for what they believe in. She specified that no political party is better than the other. She mentioned that one of her best friends, sitting in the front row, voted for Hillary Clinton. Lahren joked that people thinks she hates Democrats, but she worked retail in college, and the people she actually hates are the ones who come into the store five minutes before closing to rummage through clothing.

After 20 minutes at the podium, she took audience questions, reading off slips of paper that had been submitted during the break. She answered a question about the current state of the media by clarifying that she is not a news anchor—she does commentary. Someone asked her where she gets her hair done in Texas, and she said she has an appointment tomorrow and that she’ll never tell. When asked how she manages her time, she said she’d be a liar if she said she didn’t check social media every four to six hours, even in the middle of the night. “It’s a habit I need to break,” Lahren lamented. Her last question was whether she thought the Democrats will take over in November, which she answered with an emphatic, cheer-inducing “no.”

She never mentioned Kanye once.


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  • rockman29

    An experience -less blonde giving people feel good jokes and hollow life lessons whose major achievement is being blonde and having a makeup artist cake her face… And Texans celebrate her for that in person.

    America deserves an equally morally bankrupt president like trump if this is what the citizens admire and aspire to be shallow is too kind a word for this celebrity worship

    You done fucked up again and again america

    • hsfred

      Tomi IS making a difference. She is a patriotic citizen trying to help expose the corruption in this country. She also supports those trying to preserve the Constitution & realizes the gravity of not doing so. Nothing shallow about her, but nasty low-level remarks you expressed show your lack of character.

      • Whiskey Tango Foxtrot

        Patriotic citizen trying to fleece the gullible, you mean.

        • hsfred

          No – I don’t mean that. You catch more flies with honey than with vinegar & she hasn’t been spreading much honey. She isn’t looking to sway the opinions of the gullible & honestly that crowd has been far more visible on the Left!

          • Whiskey Tango Foxtrot

            If she isn’t looking to fleece the gullible, then why is a young woman like her — with absolutely no skill, education and experience in any business outside of self-promotion — claiming to be able to show others how to get rich?

            You’re a perfect example of gullibility and conservatism. You don’t see ‘seminars’ like this aimed at liberals; only at conservatives, who are far more likely to fall for them.

          • hsfred

            Liberals prefer to have things handed to them or follow the path of corruption.
            Many will take her seminar & profit nicely.
            And she has every right to earn whatever she can as well – nothing hidden. People buy or they don’t.

          • Whiskey Tango Foxtrot

            Well, that’s certainly your opinion, wrong as it is. Those “get rich quick” seminars that do nothing of the sort are almost exclusively run by, run for and aimed at conservatives. No one will profit from her ‘wisdom,’ because she’s too young to have any; you seem to have forgotten that Mr. Trump had to pay a significant settlement to avoid going to court over his own, similar scheme.

            You obviously don’t actually know any liberals and would make a fine mark, I mean *customer* for the sort of vapid cheerleading Lahren is trying to sell. If you want to learn how to make money in real estate, equity trading, etc., there are better ways to get an education in it than throwing your money at a pretty face.

          • hsfred

            Well, reading the article talking about the seminar – it was a guest who did the presentation – not Tomi. Shows how arrogant most Libs are as I am NOT a Conservative & no longer a Democrat because they have morphed into something very negative for this country.
            People get out of these things what they’re willing to take from it & it’s generally not about getting rich quick as with webinars available to people. Those willing to work at it are given the tools, but it’s up to those taking it on. See- Libs want to blame someone else for their failures while Conservatives usually take the info & run with it!

          • Whiskey Tango Foxtrot

            “Well, reading the article talking about the seminar – it was a guest who did the presentation – not Tomi.”

            Thanks for admitting that the marketing material was dishonest and misleading.

            “Shows how arrogant most Libs are as I am NOT a Conservative & no longer a Democrat because they have morphed into something very negative for this country.”

            You were never a Democrat and I don’t believe for a moment you’re not a Conservative. Your own comments make your bias plain.

            “People get out of these things what they’re willing to take from it”

            No, they really don’t. Most of these ‘seminars’ package information that’s already in the public domain or that people could find for themselves with a little effort. What they’re selling is name recognition — like Lahren’s — and dreams that they offer no guarantee of fulfilling. Quite a few of these ‘seminar’ operators find themselves sued for overpromising and underdelivering.

            “& it’s generally not about getting rich quick”

            You pretty obviously didn’t read the article.

            “as with webinars available to people. Those willing to work at it are given the tools, but it’s up to those taking it on.”

            Complete crap. ‘If our system didn’t work for you, it must be your fault.’ You know that’s the defense that “Trump University” tried to use and failed to succeed with, right?

            “See- Libs want to blame someone else for their failures while Conservatives usually take the info & run with it!”

            Yeah, those weren’t liberals buying into “Trump University” and suing Trump over it. If you want to sell some worthless ‘seminars’ to some clueless people and take their money, market them to conservatives. They’ll buy right in.

          • hsfred

            Your first two little dissections of crap were enough for me……you’re clearly clueless.

          • Whiskey Tango Foxtrot

            Your apology and concession are appreciated and accepted.

            You are now dismissed.

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  • aevog

    I would do bad things to her in a good way. Glad she’s on the right side of the aisle and looking forward to her collaboration with Kanye on his new album!