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Stupid Things

Which is the Most Infectious Local Jingle of All Time?

These days, the worst disease comes from a Dallas dentist's office.
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Trophy Nissan

As of late, when I experience even the briefest lag in neural activity, an unwelcome earworm crawls in and makes a cozy little home for itself in the warm folds of my brain tissue. The pest: the Mint Dentistry rap jingle. I’ve only heard it a couple times and the lyrics haven’t stuck, so really it’s just the rhythm that plays on repeat. (Note: I’ve only heard it on Boom 94.5. Can’t seem to find it online. This is not it. And if anyone happens to know the lyrics, feel free to post in the comments.)

Then, the other night, a particularly tortuous evening in which I incessantly and unconsciously mumble-rapped under my breath, I asked my husband which local commercial boasts the catchiest, most recognizable phrase or jingle of all time.

I made the case for Dalworth Clean, because even though I don’t know my own mother’s phone number by heart, I do remember, perhaps a decade-plus since last seeing the ad, that I should call “267-8433, because the next best thing to do is Dalworth Clean. (Ding.)”

My husband, however, argued that “Trophy, Trophy, Trophy Nissan” takes the top spot. Crazy enough, I didn’t even know about the dealerships’ white man rap of the 80s (I moved to Texas in ’92), which, yes, the ad as a whole is ridiculous, but in my opinion, the jingle itself doesn’t quite have the same stick factor.

So, now, because it’s almost the weekend, and because it’s kind of nice to have a conversation about something other than Donald Trump, I’d like to open this up for discourse in a public forum. Am I right about Dalworth or does the blue ribbon for catchiest jingle go to Trophy Nissan? Do you vote for Westway Ford’s reverberating bass? Or even Milestone Electric’s “fix it in a flash” phrase punctuated by a Howard Dean-like arm twitch? Just remember: Don’t mess with ads beyond Texas.

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