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Sports News

Does Dallas Love Soccer or Not?

U.S. men play for a trip to the Olympics tonight.
By Jason Heid |
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Emerson Hyndman, originally from Plano, is on the U.S. roster for tonight's match.
Emerson Hyndman, originally from Plano, is on the U.S. roster for tonight’s match. (Photo: U.S. Soccer)

Following news that Dallas posts the second-highest TV ratings for Premier League matches of any market in the country, and the Londoner winning a contest as the best bar in the U.S. for the purpose of watching said soccer league contests, lately Dallas-Fort Worth has been looking like a hotbed for fútbol fanatics.

Why then, when U.S. men are taking to the pitch tonight at Toyota Stadium with a trip to the Olympics on the line, have ticket sales been so slow that general admission had to be reduced to only $10?

There’s an even a local — Emerson Hyndman, who hails from Plano and now plays for a club in England, and who’s grandfather was a former SMU and FC Dallas coach — on the roster. Do locals only care for soccer when it’s served with a British accent and a beer early on a weekend morning?

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