Top 10 Names Rejected by Gwyneth Paltrow for Her Pop-Up Store in Dallas

You’ve probably heard the news by now that Gwyneth Paltrow will open a pop-up store at Highland Park Village. It will be called GOOP. While the DMN says it is unclear whether Paltrow will make an appearance at the opening, I’ve heard from someone involved with the project that she will be there (take it to the bank). Anyway, here are the top 10 names she rejected before settling on GOOP:

10. GOP
9. SLOOP
8. SLOSH
7. BANDICOOT
6. MOIST
5. gunk
4. puss
3. Rainbows
2. shopZi’s

And the No. 1 name rejected by Gwyneth Paltrow for her pop-up store:

1. DISGORGEMENT