We all probably think we’re familiar with the ZIP code 90210, but a new interactive map from Esri called ZIP Lookup lets you get a little closer to that famous ZIP and your own, should you be so inclined. The premise: ZIP Lookup culled all the big data that marketing companies use to target certain demographics to come up with 67 marketing identities that pinpoint us exactly somewhat well.
These maps include everything from where we shop for groceries to what computers we buy, giving us a little more info than the judgmental map of Dallas did earlier this summer. Here’s what Esri’s ZIP Lookup had to say about a few Dallas neighborhoods:
75205 – Park Cities
Marketing Target: Top Tier
“We’ve achieved our corporate career goals and can now either consult or operate our own businesses. We’re married couples with older children or without children. Every home maintenance chore in our lavish homes is handled by a variety of contracted services. We can indulge ourselves in personal services at upscale salons, spas, and fitness centers, and shop at high-end retailers for anything we desire. We travel frequently, sparing no expense in taking luxury vacations or visiting our second homes in the US and overseas. Evenings and weekends are filled with opera, classical music concerts, charity dinners, and shopping. We support the arts and other charities, read to expand our knowledge, and depend on the Internet, radio, and newspapers for information. Spending time with family and a small circle of close friends is a priority.”
75226 – Deep Ellum
75206 – Lower Greenville
75204 – Uptown
75219 – Oak Lawn
Marketing Target: Metro Renters
“Young, mobile, educated, or still in school, we live alone or with a roommate in rented apartments or condos in the center of the city. Long hours and hard work don’t deter us; we’re willing to take risks to get to the top of our professions. Most of our income goes for rent, fashions, and the latest technology; we use our cell phones and computers every day for news, entertainment, shopping, and social media. We live close to our jobs so we can either walk or take a cab. We buy groceries at Whole Foods and Trader Joe’s and shop for clothes at Banana Republic, Nordstrom, and Gap. We practice yoga, go skiing, and attend Pilates sessions.”
75214 – Lakewood
Marketing Target: Urban Chic
“We’re well-educated, married couple families and singles who live in the suburbs of major metros on both coasts. Professional and managerial positions in technical and legal occupations fund our exclusive, upscale, and sophisticated lifestyles. Portfolios are healthy, filled with stocks, bonds, and real estate investments. Our houses range in style from pre-war to new construction high-rises or single-family homes; two-thirds of us own our homes. Tech savvy, we’re tops for owning Apple products, and use our devices to shop, bank, and research information. Leisure time is spent visiting museums, traveling, drinking imported wine, going out to the movies, skiing, and practicing yoga.”
To see which sub-segments your neighborhood is classified in, visit ZIP Lookup here.
Do you agree with Esri’s assessment?