We’ve written in the magazine about Matt Alexander, founder of Need, and Bryan DeLuca, founder of Foot Cardigan. The two are joining forces to launch something called Unbranded in November. You’ll be able to buy pants there. And socks. And maybe a photograph. Plus, you’ll be able to hang out and drink beer and get some work done on your laptop. There might be mimes or jugglers. Folks need only apply to practice their art or sell their craft in the space. I am thinking of applying to be the in-house sword swallower. Just need to learn how to swallow swords. Anyway, here’s the full release:
DALLAS, Texas — September 30, 2014 — Unbranded, a pop-up retail and event-space, has today opened applications for its inaugural group of exhibitors and events. Created by the founders of Need and Foot Cardigan, Matt Alexander and Bryan DeLuca intend to provide free space to a select group of entrepreneurs, designers, developers, baristas, photographers, and artists for the months of November and December 2014.
“Over the past few years, we’ve seen an explosion in both creative and entrepreneurial activity in Dallas,” said Matt Alexander, co-founder of Unbranded and CEO of Dallas-area startup, Need. “These communities, however, are rarely given the opportunity to host events, sell their wares, or engage with their actual customers. Instead, products and designs are produced in a vacuum within the confines of studios and co-working spaces around the city. Unbranded is our solution to that problem.”
Creators and event hosts are able to visit weareunbranded.com to apply to exhibit or host events. If accepted as an exhibitor, the space will be provided freely for one-to-two weeks and may be used for selling products, displaying artwork, or any other such activity. Unbranded will take no cut of sales. Instead, Unbranded will freely provide press, foot traffic, and well-deserved support.
Need and Foot Cardigan will have an ongoing presence at Unbranded, allowing their customers to shop their goods in-person for the first time. Coffee and alcohol will be made available for those who wish to work or relax in the space. Other events and initiatives will be announced over the course of October.
Unbranded will open its doors on November 1 at 2614 Elm Street in Dallas’ Deep Ellum District. For more information, visit weareunbranded.com.