A Manager of Reputations Has to Manage Her Own

COVER_SEPT13Merrie Spaeth, the multi-talented, nationally renowned communications guru, is hardly the only business owner around here to be victimized by an embezzling employee (see Collin Street Bakery; heck, even Stanley Marcus). But Spaeth’s case is especially interesting, because she’s in the business of advising businesspeople and others how to manage perceptions about their competence.

In the new issue of D CEO, Spaeth opens up to writer Mike Mooney about “her embezzler”—Marci Johnson, the longtime chief administrative officer for Spaeth Communications Inc.—and the “very painful violation” that Johnson inflicted on Spaeth and her Dallas-based firm. (Over the years, the CAO probably spent more than $1 million of company dough on stuff like limousines, groceries, concert tickets, and a fancy outdoor deck for her house in Kaufman County.)

Spaeth also talks in the article about her acclaimed role at age 14 in the 1964 Peter Sellers movie, The World of Henry Orient; what it was like working in the Reagan White House; and why her involvement with the Swift Boat Veterans for Truth campaign against John Kerry remains her “biggest regret.”


  • Helen Trent

    Ah yes, manage her own, and you are giving her the golden free pass.

  • Tim Rogers

    I bet Mike wrote this story because Merrie invited him to her Christmas party.

    • Brend

      Betcha he doesn’t. Mike wouldn’t sell his soul for a chance to rub elbows with the sleazy and powerful class known as The Consultants.

      I see the Carol Reed comments sting. Because they are true?

  • Marcus

    Insert obligatory Craig James Killed 5 Hookers at SMU after getting Mike Leach Fired and causing “me” super Tech fan who never gave a dime to the school to ever donate *again* because Mike Leach is football jesus comment.

  • David Burrows

    Tim, uh, my holiday party is on the 6th

  • Harley Crimson

    As I remember, TRUTH had nothing to do with Swift Boat Veterans for Truth. A real trendsetter when it came to Tea Bagging. Yet, she helped to get someone in office that created more Veteran’s than any President in recent times.

    I hope Heaven builds a special mansion for Marci Johnson.
    Could that cover or title be more airbrushed?

  • Neal K

    I don’t think Ms. Spaeth should regret her involvement with the Swift Boat people. Here’s a photo of John and Teresa Kerry having an elegant dinner with the Assads in 2009:


    We dodged a bullet in 2004. Bush was terrible, but I prefer him to Kerry — the Democrats’ “anti-war war hero” candidate who double dated with Syria’s psychotic president — and who with his incompetent boss is now frantically trying to insert us into Syria’s civil war.

  • M Streeter

    Neal, did Merrie provide you with that photo?

  • Neal K

    No. It was quite the thing on Twitter this week. Do keep up.

  • Harley Crimson

    I have never seen a combination of air brush and Photoshop and wonder it this was why it is titled The Fixer.

    She was somewhat of a trendsetter as the Swift Boaters were basically early Tea Baggers.