The Alamo Plaza Sign and the Need For Nostalgia

photo by Justin Cozart/Flickr
photo by Justin Cozart/Flickr

As Oak Cliff People notes, the Alamo Plaza sign that stood on Fort Worth Avenue, and in the way of Sylvan Thirty, will be incorporated into the new development, just not in the form that some proponents of its preservation had hoped.

The sign is going to be broken up into three pieces that will be placed on different portions of the site. Seems like a great solution. The sign can still serve as a creative reminder of a portion of the history of that patch of land, kind of like that “Park” sign at Main Street Garden downtown.

Sure it would’ve been cool for Sylvan Thirty to keep the sign where it is, and incorporate it into their plans there, as the Lucas B&B sign on Oak Lawn has been preserved, but it still seems as though it’ll be an asset for Sylvan Thirty.


  • Wylie H Dallas

    I think the issue here is that the developer, Brent Jackson, repeatedly assured Preservation Dallas, the Old Oak Cliff Preservation League, and various members of the community that the sign would remain on site when he was in the process of attempting to secure required zoning variances and TIF dollar allocations.

    Once he secured the variances and TIF money, he appears to be refusing to honor his prior promise.

  • Brandon

    “Preservationists” rarely own the property they want preserved. What is so special about this sign? If they wanted it preserved, they should have bought the land themselves.

  • Wylie H Dallas

    Again, the issue is that Mr. Jackson’s property was not originally zoned for its intended use. Also, taxpayer dollars (in the form of TIF reimbursements) were used to subsidize the project.

    As a part of the political process to obtain special zoning favors and taxpayer handouts, Mr. Jackson promised to preserve the sign. Once he obtained the special treatment and government money he sought, he reneged on his pledge to preserve the sign.

  • Jack Bblaze

    It is odd how certain signs like this one become so nostalgic for so many and others simply fade into obscurity.

    This one holds a memory as we passed it going to church every Sunday and then eating as some Mexican restaurant (name I can’t remember) nearby.

  • Brandon

    If it was really an issue of critical importance to city council, P&Z, etc., the preservation of the sign would have been contractual, no?